Audience Engagement Lead

About Us
NECA Education & Careers is a leading not-for-profit RTO and GTO, dedicated to delivering high-quality training and education for the electrical and communications industries. With a proud history of excellence, we're committed to developing skills, building confidence, and shaping the workforce of the future.
About the Role
We are seeking an experienced and strategic
Audience Engagement Lead
. This role will develop and drive innovative marketing initiatives that build engagement and supports student and industry growth.
This role will lead a small, dynamic content team and oversee the development and delivery of integrated campaigns that nurture audiences from awareness through to enrolment and beyond. A key focus will be leveraging
HubSpot
to deliver effective lifecycle campaigns, audience segmentation, and engagement reporting.
The successful candidate will combine
hands-on campaign execution
with
strategic leadership
, fostering collaboration across teams while meeting defined engagement and conversion targets.
Key Responsibilities
Create and execute market engagement strategies to grow audience engagement.
Design and execute alumni and industry engagement campaigns, expanding audiences and reach.
Design and execute nurture campaigns using HubSpot, including segmentation and automation to deliver sales and engagement targets and KPIs.
Oversee digital content, digital advertising, and campaign collateral.
Analyse campaign performance using data and insights to optimise engagement and ROI.
Lead and mentor a team of content creators, fostering a collaborative and innovative culture.
Oversee the development of compelling marketing collateral (brochures, flyers, handbooks, eDMs).
Support internal stakeholders across training, product, and student services to align engagement initiatives and build audience engagement and retention outcomes.
Manage vendor and agency relationships to ensure quality outcomes.
Oversee promotional activities for events, including awards nights, webinars, and industry forums.
About You
To be successful in this role, you will bring:
8+ years' experience in marketing, with at least 3 years in a team leadership role.
Demonstrated experience in developing and executing successful multi-channel engagement and retention campaigns.
Demonstrated expertise with
HubSpot
(campaign creation, automation, analytics).
Strong background in
content development, campaign management, and digital marketing
.
Experience with
website management
(WordPress, HubSpot CMS or similar).
Excellent communication and project management skills.
A proven ability to analyse data and drive insights-led decision-making.
Experience in the
education and training sector
is highly regarded.
Familiarity with
SEO best practices
and accessibility standards (
WCAG
).
The ability to balance multiple priorities in a fast-paced environment.
A willingness to roll up your sleeves and contribute to the execution of the campaigns.
Qualifications
A relevant tertiary qualification in
Marketing, Communications, or Business
is essential.
Additional certifications in
Digital Marketing, HubSpot, or Project Management
are highly desirable.
Working with Children Check (or willingness to obtain) may be required
Why Join Us?
Be part of a respected not-for-profit RTO & GTO with a strong industry reputation.
Lead and develop a high-performing team and shape innovative engagement strategies.
Hybrid work arrangements available.
Work in a values-led organisation focused on safety, integrity, quality, and collaboration.
How to Apply
If you're passionate about audience engagement and want to make a genuine impact in the education sector, we'd love to hear from you. Apply now with your CV and cover letter outlining your experience relevant to the success criteria (About You).