Digital Marketing Lead

7 days ago

Melbourne, Victoria, Australia Aquent Full time

Fabulous opportunity to join a major Australian retailer dedicated to professional development of its team members and a culture that rewards initiative and creativity

Reporting to the Marketing Manager, this role will focus on implementing the strategic marketing plan for the end-to-end delivery of campaigns and implementation of brand strategy.

**Responsibilities**:
Implement marketing and brand strategy through strategic marketing campaigns to drive sales and ROI

Activate end to end marketing campaign management across all channels (Offline and Online Channels)

Activate innovative, customer lead sales driving marketing campaigns through existing and emerging channels

Data Management - Gathering and maintaining key data points including customer insights, best practice marketing initiatives, event summary, shopping behaviours and loyalty trends

Stakeholder Management, collaborate with internal and external stakeholders effectively including external suppliers, media agencies and others. Work collaboratively with shared services teams within the business to achieve business outcomes.

Product/Campaign Management, develop and manage plan for new launches and events

Team - work closely with marketing Coordinators. Mentor and develop two direct reports.

Budget - Managing and reporting on the budget

Experience in digital channels - you will be directing channel managers and accessing feedback on campaign

**Skills and experience**:
5+ years of experience in campaign/ brand/ digital marketing role

Strong Google Analytics knowledge

Relevant tertiary qualification in Marketing/Business

Ability to multi-task and manage multiple projects

Flexible and able to adapt to an ever changing retail environment

Excellent written and verbal communication skills

Ability to work closely and collaboratively with key stakeholders

Digital led Marketer and should have dealt with suppliers and marketing campaigns

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