Product Marketing Manager

3 days ago

Sydney, New South Wales, Australia Advanced Navigation Full time

Advanced Navigation is one of the world's most ambitious innovators in AI robotics and navigation technology across land, air, sea and space. While our main headquarters are in Sydney, we have multiple research facilities in Australia and sales offices around the world. Since 2011, the company has experienced great success and has progressed into several deep, new technologies. Our fields of expertise include underwater sonar, GNSS, radio frequency systems, inertial sensors, robotics, quantum sensors and photonics.

**Overview of Position**

As the Product Marketing Manager for Inertial Navigation Systems you will play a leading role in positioning Advanced Navigation as a leading player in the market, creating demand to increase the opportunity funnel. You will be working closely with the product, sales and marketing teams to develop a keen understanding of the product's target audience, and in-depth knowledge of the product range.

**Role Responsibilities**:

- Own and execute the go-to-market strategy for the INS product portfolio.
- Develop user and buyer personas.
- Research the market to learn the competitive environment.
- Work with the marketing team to create materials and campaigns that highlight product features and benefits.
- Advise the marketing team on appropriate industry channels, media partners, and trade shows
- Articulating the products' benefits to prospects to create sales guides, message house and unique value propositions.
- Develop product field tests for marketing purposes
- Work with product management and marketing team to define goals and metrics for product launches.

**Qualifications, Skills & Experience**:

- 3+ years of experience in a similar role with strong exposure to technical products
- The ability to quickly understand technical hardware and software features to translate them into marketing messaging
- Project management
- Strong organizational and communication skills
- The ability to analyze relevant information and make informed decisions
- The ability to prioritize tasks and responsibilities across projects

**Nice to have**:

- Engineering background
- Marketing or product degree

**What are some of the benefits you will have access to?
Apart from the above you will be doing your life's best work in a large, fun office in central Sydney close to all public transportation, with coffee and breakfast provided, to keep you going throughout the day.

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