Product Marketing Manager

4 weeks ago

Sydney, New South Wales, Australia Total Synergy Full time
Overview

Join to apply for the Product Marketing Manager role at Total Synergy.

The Role

As a Product Marketing Manager, you will be the strategic bridge between product development and our customers. You will craft compelling messaging, develop go-to-market strategies, and drive demand that fuels our growth. This is your chance to make a direct impact by elevating our products and ensuring they resonate with target audience.

Key responsibilities
  • Develop and execute comprehensive go-to-market strategies for new and existing products
  • Create compelling product messaging, positioning, and value propositions that differentiate us in the market
  • Conduct market research, customer segmentation, and competitive analysis to identify opportunities and inform product development
  • Collaborate closely with product management, sales, and customer success teams to align on product launches and campaigns
  • Turn roadmap features into high impact launches that drive customer adoption and sales velocity
  • Plan and oversee marketing campaigns, events, and digital initiatives to generate demand and increase product adoption
  • Analyse performance metrics and customer feedback to optimise marketing strategies and ensure continuous improvement
  • Act as a product advocate, representing the voice of the customer internally and externally
Qualifications
  • Bachelor's degree in marketing, Business, or related field; MBA preferred
  • Proven track record of successful product launches and go-to-market campaigns
  • Excellent communication, storytelling, and presentation skills
  • Strong analytical skills with the ability to interpret data and turn insights into action
  • Collaborative mindset with the ability to work cross-functionally
  • Familiarity with marketing technologies, CRM, and analytics tools
Benefits
  • Annual anniversary day off
  • Global sales kick off with the whole business
  • Brand new tech to work your best everyday
  • Learning and development programme
  • Be part of an innovative, fast-paced environment where your ideas make a difference
  • Opportunity to shape the future of our product portfolio

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