Loyalty Specialist

As a Loyalty Specialist you contribute to added customer value, a strong brand, and increased sales by ensuring a strong customer insight driven Loyalty and CRM function in the Sales market (Australia). You work towards aligned and cross-functional goals, taking part in driving omni sales performance and customer centricity in all parts of your work, driving customer base growth and lifetime value. You drive the Loyalty program and support sales linked activities in collaboration with the Sales team according to H&M values, standards, policies, and procedures.

**Key responsibilities**:

- Drive the omni customer acquisition and retention plan for Australia based on the regional strategy.
- Responsible for growing member engagement and retention, using the global Loyalty and CRM strategy as a base.
- Work cross functionally, aiming to meet and exceed customer expectations to ensure long-term growth.
- Support the regional strategy through driving local initiatives incl. benefits, services & collaboration with external partners (e.g. Partnerships)
- Coordinate and support area teams in executing planned activations to meet defined KPIs.
- Coordinate all activities that have to do with Loyalty for H&M Australia, including roll out of the program and education in store.

**Qualifications**
To be successful in the role as a Loyalty Specialist you are commercially minded and have a strong interest in customer behaviour and sales drivers. You can translate insights into direct actions that support the regional strategy and sales market priorities and can communicate your plan in a clear way to stakeholders across functions. In addition to this, you understand the value of working closely with other marketing functions; including paid, owned, and earned media channels. You are a day-to-day performer that will work hands-on to support the execution of the membership strategy.

**What you need to succeed**:

- Commercial mindset, analytical and insights driven.
- Strong communication skills - comfortable presenting to stakeholders at various organizational levels
- Project lead capabilities / project management skills
- Strong, internal drive, results driven and willingness to learn.
- 2-3 years' experience in a customer marketing role, working in a similar scope of responsibilities.
- Experience in CRM and/or Loyalty Programs preferred but not essential.
- University degree or equivalent relevant education

**Additional Information**

**Benefits**
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET.
- In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries._

**Inclusion & Diversity**:

- H&M_**_ _**_is a part of H&M Group. At H&M Group, we're determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process. _

**Company Description**
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.