Marketing Specialist

Business Solutions Hub is pleased to be recruiting on behalf of NECA Victoria for the role of Marketing Specialist.

NECA Victoria is committed to fostering an inclusive and supportive workplace where employees feel a sense of belonging, continuous learning, and career growth opportunities. The organisation values curiosity and innovation, encouraging employees to contribute ideas and make a meaningful impact within the Electrotechnology sector. NECA Victoria supports flexibility and work-life balance, ensuring that employees have the resources and support needed to thrive.

As a not-for-profit organisation with over 100 years of industry leadership, NECA Victoria takes pride in its contributions to the sector and its advocacy on behalf of members. The organisation offers a wide range of services essential to the success of its members' businesses, reinforcing its commitment to industry advancement.

This is an exciting time to join NECA Victoria as the organisation embarks on a transformation focused on growth, service innovation, and enhancing member engagement.

NECA Victoria organises approximately 30+ events annually, including networking dinners, Women's networking events (200+ attendees), the Annual State Awards dinner (750+ attendees), and large-scale exhibitions (1,000 attendees). Additionally, the organisation delivers a series of online events such as interactive lunch-and-learn sessions and webinars.

About the Role

Key Responsibilities
- Coordinate the planning, preparation, and execution of NECA Victoria events and webinars.
- Manage the full event lifecycle, from conception to completion.
- Conduct market research and collect data on industry trends.
- Analyse consumer patterns and requirements to develop event strategies.
- Develop business cases aligned with NECA's strategic objectives to support business growth through events.
- Manage event logistics, registrations, and vendor negotiations.
- Oversee pre-event, onsite, and post-event activities, including engagement surveys.
- Create and execute marketing plans for event promotions.
- Develop copy and concepts for advertising materials.
- Provide post-event performance reports and analysis.
- Refine event processes based on feedback and outcomes.
- Act as the primary point of contact for event stakeholders, including sponsors and suppliers.
- Create budgets, forecasts, and manage event finances.
- Promote events through targeted outreach efforts.
- Align the event calendar with the organisation's business goals.
- Ensure successful implementation and execution of all scheduled events and webinars.
- Perform additional duties as required by management.

Selection Criteria

Essential:

- Minimum of 3+ years' experience in marketing and coordinating small
- and large-scale events within limited budgets.
- Experience in developing marketing strategies to support event-related sales objectives.
- Strong data analysis and market research skills.
- Exceptional time management and multitasking abilities.
- Experience in corporate event coordination, from conception to execution.
- Proficiency in event marketing material development.
- Budget management experience.
- Strong attention to detail, problem-solving, and communication skills.
- Willingness to perform light event setup duties.
- Availability for work outside standard hours and travel as needed.
- Technological proficiency and adaptability.
- Ability to work proactively and independently with mínimal supervision.
- High-level written and verbal communication skills.
- Experience with Customer Relationship Management (CRM) systems.
- Strategic thinking ability and composure under pressure.
- Enthusiastic and adaptable team-oriented mindset.

Desirable:

- Experience in running online events, including webinars and virtual exhibitions.
- Familiarity with marketing automation tools (e.g., Higher Logic), social media platforms, and creative suites (e.g., Adobe).
- Experience with ticketing systems such as Eventbrite or Humantix.
- Strong analytical skills for report generation and data-driven decision-making.
- Experience supporting and improving business processes.
- Background in the Electrical and Construction industry or not-for-profit sector.

**Qualifications**:

- Degree in Marketing, Advertising, Business Communications, Public Relations, or a related discipline.

About NECA Victoria

The National Electrical and Communications Association (NECA) is the peak industry body representing electrical and communications contractors across Australia. Nationally, NECA has close to 5,000 member organisations employing approximately 100,000 individuals. In Victoria, NECA supports around 1,300 members, providing advocacy, workplace relations guidance, legal services, and exclusive member benefits to help businesses succeed.

Founded in 1916, NECA Victoria has over a century of experience in supporting and advancing the industry. The organisation remains dedicated to ensuring its members' voices