Digital Acquisition Manager

Develop content for and manage and optimise the Origin Zero website
- Help bring the Origin Zero brand to life for with our teams, customers, and community.
- Melbourne or Sydney based

**Working for us**

At Origin we have a strong purpose and values that challenge us to find the answers to the big energy questions. Every person that works with us helps us reach that goal. If you bring good energy to Origin, you'll get it in return. A challenging career. An exciting industry. And the support to grow and explore your potential.

**THE ROLE**

Origin's strategy is to lead the transition to net zero through clean energy and customer solutions. Origin Zero has been setup with the objective of achieving this with a focus on large businesses.

The newly formed business unit will focus on partnering with our c. 15,000 large businesses to navigate the transition to a de-carbonised energy system. Origin Zero aims to curate propositions that span categories such as: virtual power plant services, solar & storage, e-mobility, energy efficiency, advisory and carbon management as well as supplying a wide range of energy supply options from increasingly renewable sources.

Reporting to the Marketing and Digital manager, the Digital Acquisition Manager is a crucial step for Origin Zero, helping bring the brand to life for our teams, customers, and community. There'll be a level of autonomy whilst working on a diverse range of projects to support a sustainable energy future.

Some of the key responsibilities of this role are:

- Manage and optimise the Origin Zero website, including content creation where required.
- Create and optimise digital acquisition marketing campaigns to drive lead gen and sales, including ongoing reporting.
- Management of 3rd party agencies and partners to produce digital marketing campaigns.
- Work with customer facing, product and commercial teams to identify and validate optimisation opportunities to improve digital performance across both sales and service.
- Support Origin Zero digital strategy including data & personalisation & measurement frameworks projects;
- Support improvement projects including linking of website to CRM platforms (digital customer journeys).
- Work with customer facing, product and commercial teams to identify and validate optimisation opportunities to improve digital performance across both sales and service.

This is a great opportunity for a self-motivated individual who is ready to gain experience and work with a super talented and friendly team.

**IS THIS YOU?**

You are a skilled digital marketer with experience in multi-channel acquisition campaigns. You approach acquisition marketing with energy and enthusiasm, inspiring those around you and use data and insights to manage and optimise campaigns. You build strong, robust relationships with agencies to deliver the best possible results. You are organised, accountable and deliver to target and on time.

You can also demonstrate:

- 5+ years' experience in a similarly focused role
- Experience with CMS and content management.
- Experience in the development, measurement, and implementation of digital campaigns to generate revenue and optimal return on investment
- Experience in leading customer acquisition via digital campaigns; achieving targets and improving performance over time
- Experience managing budgets, projects, and diverse stakeholder relationships.
- Experience using LinkedIn (and other social media or online marketing platforms) to build, launch and monitor advertising campaigns
- Experience managing Lead Generation programs is highly desirable
- Demonstrated experience in using data and evidence to inform decision making

It woud be advantageous if you also had:

- Experience with Adobe Analytics, WordPress and Salesforce
- Experience of a large corporate - either from being directly employed or as a client.

**Origin - Where good change happens**

At Origin, we're powered by people who believe in creating collective change. We're creating more diverse and inclusive workplaces for everyone because the more perspectives we have, in a place where everyone can belong, the better we can tackle our challenges together. We are united, yet unique.

If you think you have transferable skills, an appetite to learn and would be a great fit, we'd love to hear from you.

**A great team to join**

It's an exciting time to join Origin. Together we're powering a cleaner, smarter energy future for Australia and beyond, always looking for better ways to deliver for our customers - and for our people.

Origin's strategy is to lead the transition to net zero through cleaner energy and customer solutions. **Origin Zero** has been set up to partner with large business customers to achieve their sustainable energy goals.

**Origin Zero** offers tailored, end-to-end energy solutions including demand side services that reduce carbon and cost (e.g. EV's, energy efficiency and carbon assessments); low carbon