Property Marketing Manager

Property Marketing Manager - 12 Month Fixed Term Contract
This role is a 12 month fixed term contract.
You will be responsible for marketing a diverse range of high-profile properties, including industrial, commercial, retail, and data centre properties across Australia.
The primary objective is to maintain high occupancy rates while professionally representing Goodman.
This role requires a strong proficiency in digital marketing, including updating websites, social media platforms, and other performance marketing tools to effectively promote the property portfolio.
You will develop and implement innovative marketing strategies to attract and retain customers, stay updated on industry trends, and collaborate with stakeholders to execute marketing campaigns.
Solid analytical skills and the ability to measure and report on the effectiveness of marketing efforts are essential.
Responsibilities
Plan, develop and execute marketing campaigns and initiatives for nominated portfolios including campaign management, digital marketing, collateral, advertising, signage, customer proposals and event coordination
Track and communicate results of campaigns and leads to the property teams and General Manager, Marketing and Communications.
Continuously review campaigns to improve effectiveness, lead generation, ROI and present ideas for continuous improvement
In line with a "digital first" approach, develop property marketing initiatives to align with Australian business and global marketing objectives, including SEM/SEO, digital advertising, videos, case studies, SmartSpace and presentation tools
Deliver a high quality and consistent brand and customer experience across the nominated property portfolio
Collate and maintain websites as needed to ensure property, customer and agent communications are engaging and relevant
Develop productive working relationships with internal stakeholders and conduct regular marketing meetings with property teams, providing updates on marketing initiatives
Collaborate and write briefs for in-house design team
Manage and build proactive relationships with appointed real estate agents; attend marketing meetings as needed with agents and property teams
Build relationships with external suppliers including digital, social, and design agencies
Requirements
Bachelor's degree in Marketing or related discipline
Proficient in Photoshop
Proficient in HTML email platforms such as Campaign Monitor, Mail Chimp or similar
Proficient in website CMS such as Sitecore or similar
Proficient in Microsoft Word, Excel and Outlook
5-7 years marketing experience
Experience in campaign execution
Marketing strategy experience
Digital marketing experience
Experience in a B2B marketing environment
The Benefits
Paid Parental Leave
Study assistance for postgraduate and undergraduate courses
Discretionary bonus scheme
Eligibility to participate in Goodman's share scheme
Wellness program focusing on health and wellbeing, including exercise classes, meditation, yoga, social events, exclusive discounts, cooking classes, financial wellbeing seminars and more
About Goodman
Goodman is a provider of essential infrastructure.
We own, develop and manage high quality, sustainable logistics properties and data centres in major global cities, that are critical to the digital economy.
We're a collaborative team with a shared vision to make the world a better place for our customers, our investors, our people, and the communities we operate in.
We value innovation, integrity, determination, and sustainability, and our purpose is simple: to make space for greatness in everything we do.
Goodman encourages innovation at every level.
We seek individuals who are eager to challenge conventional thinking, drive change, and develop new ideas that contribute to a sustainable and successful business.
Your creativity and forward-thinking approach can make a tangible difference today and long into the future.
Job details
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Marketing and Sales
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