Property Marketing Manager

This role is a 12 month fixed term contract. You will be responsible for marketing a diverse range of high-profile properties, including industrial, commercial, retail, and data centre properties across Australia. The primary objective is to maintain high occupancy rates while professionally representing Goodman. This role requires a strong proficiency in digital marketing, including updating websites, social media platforms, and other performance marketing tools to effectively promote the property portfolio. You will develop and implement innovative marketing strategies to attract and retain customers, stay updated on industry trends, and collaborate with stakeholders to execute marketing campaigns. Solid analytical skills and the ability to measure and report on the effectiveness of marketing efforts are essential.

• Plan, develop and execute marketing campaigns and initiatives for nominated portfolios including campaign management, digital marketing, collateral, advertising, signage, customer proposals and event coordination
  
• Track and communicate results of campaigns and leads to the property teams and General Manager, Marketing and Communications. Continuously review campaigns to improve effectiveness, lead generation, ROI and present ideas for continuous improvement
  
• In line with a "digital first" approach, develop property marketing initiatives to align with Australian business and global marketing objectives, including SEM/SEO, digital advertising, videos, case studies, SmartSpace and presentation tools
  
• Deliver a high quality and consistent brand and customer experience across the nominated property portfolio
  
• Collate and maintain websites as needed to ensure property, customer and agent communications are engaging and relevant
  
• Develop productive working relationships with internal stakeholders and conduct regular marketing meetings with property teams, providing updates on marketing initiatives
  
• Collaborate and write briefs for in-house design team
  
• Manage and build proactive relationships with appointed real estate agents; attend marketing meetings as needed with agents and property teams
  
• Build relationships with external suppliers including digital, social, and design agencies
  

• Bachelor's degree in Marketing or related discipline
  
• Proficient in Photoshop
  
• Proficient in HTML email platforms such as Campaign Monitor, Mail Chimp or similar
  
• Proficient in website CMS such as Sitecore or similar
  
• Proficient in Microsoft Word, Excel and Outlook
  
• 5-7 years marketing experience
  
• Experience in campaign execution
  
• Marketing strategy experience
  
• Digital marketing experience
  
• Experience in a B2B marketing environment
  

• Paid Parental Leave
  
• Study assistance for postgraduate and undergraduate courses
  
• Discretionary bonus scheme
  
• Eligibility to participate in Goodman's share scheme
  
• Wellness program focusing on health and wellbeing, including exercise classes, meditation, yoga, social events, exclusive discounts, cooking classes, financial wellbeing seminars and more
  

Goodman is a provider of essential infrastructure. We own, develop and manage high quality, sustainable logistics properties and data centres in major global cities, that are critical to the digital economy. We're a collaborative team with a shared vision to make the world a better place for our customers, our investors, our people, and the communities we operate in. We value innovation, integrity, determination, and sustainability, and our purpose is simple: to make space for greatness in everything we do.

Goodman encourages innovation at every level. We seek individuals who are eager to challenge conventional thinking, drive change, and develop new ideas that contribute to a sustainable and successful business. Your creativity and forward-thinking approach can make a tangible difference today and long into the future.

• Seniority level: Mid-Senior level
  
• Employment type: Contract
  
• Job function: Marketing and Sales