Marketing Specialist

**Marketing Specialist - Melbourne**

**About us**

At Udemy, we're on a mission to transform lives through the power of learning. We're a leading global learning company and one of the world's largest education platforms, with more than 69 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals.

Talented people are everywhere, and the right opportunity can be hard to come by. That's why we're focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can transform lives by making learning more accessible for our learners, our instructors, and businesses around the world.

**Hybrid work**

Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Türkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, and Melbourne.

This hybrid position requires two days per week in the office at the nearest hub (Melbourne).

Learn more about us on our.

**About you**

You've got goals, and you're energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you're not afraid to embrace your creativity and take risks that have the potential to move the business forward.

The Marketing Specialist will be responsible for executing defined regional tactical marketing plans which enable achievement of strategic priorities, pipeline targets, and revenue targets within this region.

You have experience in tactical marketing across the APAC region and have delivered results from previous demand generation and event marketing programs.

**About this role**

We're looking for an enthusiastic Marketing Specialist to join our APAC team. This role reports into the Head of Marketing, APAC and will also work closely with the global Udemy Business Marketing teams including Events, Demand Generation, Product Marketing, Performance Marketing, PR and Customer Marketing teams.

This is an excellent opportunity for someone looking to take the next step in their career and gain exposure to a wide range of marketing activities across the region.

**What you'll be doing**:

- Assist in executing event marketing and demand generation programs including Account Based Marketing (ABM) campaigns, hosted events, industry tradeshows, webinars, PR and other programs to support regional quarterly sales pipeline and revenue goals
- Localise and adapt our library of content (eBooks, guides, webinars, tools, industry reports) for the APAC market
- Support the development and re-purposing of relevant marketing content in support of the Customer Success and Sales teams as required.

**About your Skills**

**Creative Thinking**:Generating innovative ideas for marketing campaigns and problem-solving.

**Branding**:Developing and maintaining a strong brand identity and messaging.

**Organization and Time Management**: Managing multiple projects, meeting deadlines, and prioritizing tasks effectively.

**Marketing Automation Tools**: Familiarity with tools like HubSpot, Marketo, or Mailchimp for automating marketing tasks.

**CRM Systems**:Basic understanding of Customer Relationship Management (CRM) systems like Salesforce is a plus.

**Graphic Design Tools**: Basic skills in graphic design tools like Adobe Creative Suite or Canva for creating visual content are a plus but not required.

**What you'll have**
- 2-4 years of B2B marketing experience in the APAC region (internships and volunteer work count)
- Experience working in or with a high technology sales department or Saas B2B business environment, with a basic understanding of sales cycles
- A proactive approach, with the ability to take initiative and achieve consistent results
- Comfortable working with a distributed team across regions
- A high level of attention to detail, with experience managing projects and meeting deadlines
- Familiarity with event marketing, demand generation, paid marketing and basic analytics.
- Fluent in English; other language skills are highly desirable but not required

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you

**Life at Udemy**

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

- We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're