Lifecycle Marketing Leader

**Job Description Summary**: The Imaging Lifecycle Marketing Leader is responsible for planning, organizing and executing programs that will generate new opportunities for Imaging in Australia & New Zealand or advance existing ones. This position works in partnership with sales, channels and product marketing teams. This role is also responsible to bring customer insights through all deployed programs.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

**Key responsibilities include (but are not limited to)**:

- Using market research to identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning and using this research to develop segment value propositions and as a key input into the marketing planning.
- Contributing to the Strategic Planning Process and support activity of regional/operational marketing teams and ensure alignment with global marketing plan
- Leading (in partnership with Product and Sales Leaders) the Annual A&NZ Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns
- Developing and executing Demand Creation & Funnel acceleration programs supporting product and solution launch plans
- In collaboration with the Imaging leadership team, develop and execute the growth strategy in ANZ.
- Implementing regional segmentation strategy. Develop and drive execution of regional segment value propositions and positioning. Manage processes and programs to increase customer awareness, preference and purchase intent
- Working with Region Product Marketer(s) to secure product positioning and customer-focus solutions information across the portfolio
- Interfacing with the regional sales force on training materials, brochures and other tools required for execution of growth objectives adapting these to local market needs as necessary
- Measuring and monitoring metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, etc.)

**Quality Specific Goals**:

- Complete all planned Quality & Compliance training within the defined deadlines.
- Identify and report any quality or compliance concerns and take immediate corrective action as required.

**Qualifications**:

- Bachelor's Degree in Marketing,
- Business Administration or related field 7+ years' experience in marketing, product marketing or related field
- Excellent oral and written communications skills
- Planning and project management skills
- Experience working with sales teams and supporting programs to drive awareness and sales

**Preferred Qualifications**:

- MBA or Master's degree in Marketing, Business Administration or related field
- 7+ years' experience in marketing, product marketing or related field
- Marketing experience in market & customer insights, product commercialization and branding
- Healthcare product/industry acumen Innovation - ability to develop/execute on new ideas through collaboration
- Team oriented - ability to work well with diverse, cross-functional teams Leadership and initiative to drive business objectives
- Digital marketing and social media
- Can learn fast and communicate effectively in a fast-paced environment

**Inclusion and Diversity**

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

LI-ETEO

LI-ONSITE

LI-HYBRID

**Additional Information**:
**Relocation Assistance Provided**:No