Customer Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Westpac Group Full time

**How will I help?**

The Customer Marketing Manager builds world class personalised marketing capability and customer marketing experiences that align with the goals of Westpac's Lines of Business.

The role is accountable for end-to-end delivery of complex marketing and service customer communications and requires an experienced personalised marketer to maintain strong relationships with business units such as Product, Legal, Corporate Affairs, Compliance and Brand, while being at the forefront of new ways of working within the team's agile structure.

The Customer Marketing Team is a progressive environment where we continue to revolutionise personalised communication experiences across customer touchpoints, mature, best-in-class marketing capabilities, and live by agile principles within the organisation.

**What's in it for you?**

You will play an important and significant part in the future of a business that has been around for 200 years. You'll be working for an organisation that supports development, internal career moves and flexible working. Along with competitive salary, you'll receive Westpac's generous benefits and a whole array of customer discounts.

**What do I need?**
- Demonstrated experience in CRM and/or Personalised Marketing in a large corporate environment - preferably within the digital/telco/financial industry
- Min. 4 - 5 years' experience in execution end to end marketing and service campaigns across a number of Below the Line channels
- Experience analysing and interpreting data and customer behaviour to identify trends and performance expectations
- Excellent problem solving and communications skills and the ability to work self sufficiently
- Strong stakeholder management experience with the ability to facilitate and foster relationships amongst a diverse group of stakeholders
- Demonstrated commercial acumen along with the ability to align objectives and initiatives with organisational vision and values
- Experience with Salesforce Marketing Cloud, Adobe Analytics, Target, and Audience Manager, Excel and PowerPoint.
- Proven experience in identifying areas of continuous improvement with the desire to be constantly challenged and develop new knowledge
- The ability to navigate ambiguity and show flexibility in a dynamic environment with a high/ fast rate of change
- Experience in Agile ways of working preferred but not essential

**What is it like to work there?
As well as good pay and a great culture, joining the Westpac family means you'll get some of the best banking, wealth and insurance benefits in the market. We'll even pay you to do volunteer or community work. We aim to provide one big, supportive team of people who love helping others succeed. Working with us you'll discover new ways of working, and an exciting range of roles to showcase your skills. As an equal opportunity employer, we're proud to have created a culture and work environment that values diversity and flexibility - and champions inclusion.

**How do I Apply?**
- The health and well-being of our employees is our top priority. We have developed clear standards to ensure our people are confident, safe and healthy whether they are working from a Westpac Group site or working from home. These are based on expert medical advice and Safe Work Australia guidelines. _

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