Customer Marketing Manager

Customer Marketing Manager

**About Weel**

Weel (Previously Divipay) is Australia's leading spend management solution, providing software to help businesses streamline and control company-wide spending.

We're leading with heart and humility as we work towards becoming the epicentre for how every business manages and spends money. And to achieve this vision, we keep our colleagues and customers at the forefront of every decision. We believe in a culture of collective accountability, where every team member's contribution is valued as the key to our success.

We've hit some major milestones, including a successful $20m Series A raise. Our funding is being put to good use, helping us to grow and strengthen our product offering, and most importantly, invest in a team of exceptionally talented people.

A number of notable highlights and accolades we're proud to include:

- Joining forces with payment providers, Visa and Nium, to bring even more value to our customers.
- The successful launch of our sophisticated new brand that positions us for future growth beyond Australia
- Listed on the Australian Financial Review - Most Innovative Companies
- Winning 'Partnership of the Year' alongside Slyp at the 2022 Finnies
- Shortlisted in the Best Small Business App category for the Xero Australia FY23 Awards
- Welcomed over 1,000 attendees at our inaugural Virtual CFO Summit in 2022.

It's hard to put into words what makes our culture at Weel so special. But one thing's for sure - we'll always give you the space to explore your passions and have some fun along the way.

**Your impact**

As a Customer Marketing Manager at Weel, you will develop and implement comprehensive customer engagement strategies to nurture relationships, increase satisfaction, and drive long-term loyalty.

Our Marketing team innovates and uncovers opportunities that shape our product roadmap, taking a hands-on, collaborative approach to working and learning. This is a critical new role for Weel, helping to drive community, engagement, impact, expansion and advocacy.

**A day in the life...**
- Develop and execute personalised lifecycle marketing programs to onboard new customers, drive upsell and cross-sell, and re-engage inactive users
- Develop educational programs, training materials, and webinars to empower customers to maximise the value of our platform and drive adoption
- Through deep understanding of our customers, build relationships that drive satisfaction and cultivate loyalty.
- Develop customer stories, testimonials, newsletters and more, to showcase the value of our platform and drive customer engagement
- Establish and manage customer advocacy programs, including referral programs, customer communities, and advisory boards, to mobilise advocates and amplify our brand presence.
- Gather feedback from customers through surveys, interviews, and reviews, and collaborate with cross-functional teams to analyse insights and inform product development, marketing strategies, and customer success initiatives.
- Build a strong alignment with peers in Customer Success, Sales, Marketing and Product

**Skills we'd love you to bring along**
- Bachelor's degree in Marketing, Communications, Business, or related field is regarded but not essential
- 3+ years of experience in customer marketing, retention marketing, or customer success within the B2B SaaS or fintech industry.
- Proven track record of developing and executing successful customer engagement and retention strategies.
- Experience with customer engagement platform such as Customer.io, Klaviyo, Braze, iterable or similar
- Strong written and verbal communication skills, with the ability to create compelling content tailored to different audiences.
- Data-driven mindset with proficiency in analysing customer data and deriving actionable insights.
- Experience working with customer advocacy programs and leveraging customer feedback to drive product improvements.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong collaboration and interpersonal skills, with the ability to build relationships and influence cross-functional teams.

**Our growing list of Weel perks**:
Options package - we feel and act like owners because we are

Birthday leave and a budget to celebrate you

Country-wide team events (and travel budgets for interstate employees)

We offer a progressive parental leave policy to ensure that all employees can take the time they need to care for their families - Including fur babies

Monthly budgets for team bonding

Wellness leave (no need to throw a "sickie" - your mental wellbeing is just as important as your physical health)

Study leave and limitless career-growth opportunities

Access to our Uprise Employee Assistance Program

Pet-friendly offices

We love our face to face time and operate in a hybrid environment, with 3 days a week based in our central Sydney CBD office. With bottomless mugs of free coffee, pupp