Content Creator

OverviewJoin one of Australia's most iconic retail brands in a creative, hands-on role that puts you at the heart of our social media storytelling.
We're looking for a highly creative, empathetic, and trend-savvy Content Creator to lead the production of engaging, relatable content that speaks directly to our audience — particularly Australian mums.In this hands-on role, you'll be out and about in retail environments, scripting, filming, editing, and collaborating with the team to bring the brand to life through TikToks, reels, stories, and more.
You'll be actively pitching ideas and working with the wider social team to take content from ideation to execution—playing a key role in growing our social presence and community.The ideal candidate will deeply understand the challenges and needs of mums, particularly the "mental load" faced by mothers, and how a brand can provide meaningful support in their daily lives.
This role requires a keen eye for platform-first content, strong editing capability, and a strategic understanding of social media across a variety of product categories.
Passion for fashion preferred.Key ResponsibilitiesContent Creation & StrategyDevelop and execute content strategies that resonate with mums and address their specific needs and challenges across social media and digital platformsBrainstorm, plan, and create high-quality content (video, imagery, copy) tailored to core lifestyle categories, including clothing, home, play (toys, books, gaming), and everyday/celebration itemsProactively identify and respond to cultural moments, trends, and topics relevant to parenting and modern family lifeEnsure all content is aligned with brand tone, values, and creative guidelinesSocial Media Marketing & EngagementContribute to social content calendars and optimise publishing schedules to drive reach and engagementAssist in analysing content performance and provide insights to improve content effectiveness over timeSupport community engagement by helping to foster conversation, respond to followers, and build brand loyaltyStay informed on platform updates, algorithm changes, and emerging content formatsCollaborate on social campaigns and initiatives that drive traffic and conversionEditing & ProductionConfidently edit video and image content using tools like Adobe Premiere Pro, Photoshop or equivalent, ensuring output is visually strong and platform-readyMaintain an organised content library and manage assets effectivelyCollaborationWork cross-functionally with marketing, merchandising, and other teams to ensure content aligns with broader campaign and commercial objectivesQualificationsEssentialProven experience in marketing and content creation, ideally within lifestyle, parenting, or family-focused spacesExperience producing content across diverse product categories, ideally retail (fashion, home, toys, everyday essentials)Deep understanding of mums' needs and "mental load," and the ability to translate that insight into compelling contentAdvanced proficiency in content editing software (Adobe Premiere Pro, Photoshop or similar)Strong grasp of social media platforms (Instagram, TikTok, Facebook, Pinterest) and how to create content designed natively for eachExcellent storytelling, communication, and copywriting skillsProximity to a major retail location, with ad hoc in-office days as requiredDesirableExperience working with a large-scale brand, particularly in lifestyle or retailFamiliarity with paid social strategies and digital performance metricsUnderstanding of SEO and digital marketing principlesPersonal AttributesDeep empathy for the target audience and strong cultural awarenessHighly creative, agile, and attuned to social trendsDetail-oriented and organised, able to manage multiple deadlinesSelf-starter with a proactive, solutions-first mindsetCollaborative team player who thrives in a fast-moving environmentApplyingWe'd love to see your creativity.
Please include links to examples of your work—this could be professional projects, personal social channels, or a portfolio showcasing your style and capability.Note: Applications without examples of creative work will be automatically rejected.
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