Content Creator

Great brands start with great ingredients, and we've spent decades perfecting ours.At New Directions Australia, we're the behind-the-scenes powerhouse bringing beauty and skincare brands to life—the ones filling your feeds (and bathroom shelves).
Whether you need wholesale raw materials, pure essential oils, skincare manufacturing, or custom packaging, we're a one-stop shop from concept to creation.
With over 30 years in the industry (starting with a single bottle of Citronella Oil—yep, humble beginnings), we've built a reputation for quality, trust, and innovation.
Marrickville is our home base, where ideas become reality with a team that knows their stuff.The difference between good packaging and great packaging?
Us.
Through New Directions Packaging, we transform brands across beauty, fashion, retail, and e-commerce with premium, scroll-stopping packaging—whether it's sleek glass droppers, custom PR boxes, or eco-friendly shipping solutions.
Because packaging isn't just about holding your product—it's about making a statement.About the RoleWe're on the hunt for a creative, social-media-savvy Content Creator to join our team in Marrickville.As part of our Marketing team, you'll be responsible for bringing our brand to life through engaging, informative, and on-brand content across social media and digital platforms.
From concept to execution, you'll be crafting content that connects, converts, and keeps audiences coming back for more.
If you're a natural storyteller with a passion for beauty, branding, and digital content, we'd love to hear from you.This is a full-time, on-site role in our sleek, contemporary Marrickville showroom.What you'll doWork closely with our Marketing team across our three brands to produce engaging, brand-consistent content tailored to multiple platformsResearch industry trends and competitors to ensure content is relevant and valuable to our target audiencePhoto editing and use of in-app platforms & design apps, as well as planning, filming and editing videosCreate, manage & drive our content calendar to ensure a consistent, timely brand presenceFoster a strong community presence on various platforms by responding to comments and messagesIntegrate SEO best practices with our Digital Marketing Assistant, including keyword research and optimisation in contentMaintain an organised content library, ensuring easy access and retrieval of assets for the marketing teamAbout youAbility to craft content ranging from short form TikTok and Reels to insightful interviews and educational pieces that encapsulate our brand visionGreat communication skills, self motivated, and a team playerOrganisation skills, and ability to problem solveExperience in creating, producing and scheduling social media contentExperience using video editing apps - Inshot, Capcut, Adobe Creative Suite, etcAble to stay ahead of trending contentAble to manage a multi-faceted and fast-paced roleAble to work autonomously & learn the business to be the expert in the content fieldWhy Us?
A friendly, diverse, and respectful workplaceOnsite cafe with subsidised espressoPublic transport and onsite parkingTraining availableNew Directions Australia is a leader in workplace diversity and encourage applicants from all sectors of the community to apply.To apply for this position please press 'Apply'.
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