Growth Marketing Lead

Job Description_
We empower investors to make more informed decisions._
**How do we do it?**
The world of investment has long been inaccessible to most people. It's complicated, ever-changing and clouded by noise. This makes investment daunting, not least because access to the best information has been reserved for a privileged few. We're challenging this by democratizing access to information to help people make better-informed investment choices.
Our unique model puts the best information at the fingertips of investors of all levels. Through the provision of access and education, our readership can demystify investment and differentiate signal from noise to realize their own objectives.
**What do we do?**
We're building a community, producing content, curating expert knowledge - distilling and distributing it. With over 250,000 monthly users across Australia, we know we're onto something special and this is just the beginning
**Who we are looking for?**
There are a lot of big things in the pipeline that will reshape Australia's investment landscape and we are looking for a Growth Marketing expert to join us on the journey. This is a big opportunity; we have the industry's best people, an amazing culture, strong relationships with the most respected brands in the business, and a laser focus on delivering a 5-year strategic plan.
We're looking for an expert in B2C marketing with up-to-date working knowledge of financial markets and investing who gets excited at the thought of growing digital traffic exponentially. We'll help bring you up to speed and fill any gaps you have in your knowledge, but within a short period of time, we expect you to understand the industry and our business, and comfortably take ownership of our marketing.
Your major skill-set will be your ability to go deep into the data, numbers and nuance of our industry, translating your insights into fresh, interesting and highly targeted initiatives that drive engagement to our site.
When it comes to creative execution you will be supported by a team of world-class writers and content creators, so your personal traditional 'creativity' is less important than your ability to analyse, test and measure.
**What will you be doing?**

Your priority will be growing our B2C member base. Your past experience will allow you to develop a marketing plan, which is data-driven and clearly communicates your approach to achieving your audience growth objectives. Your planning will include:

- Highly segmented target audience analysis
- Highly detailed competitor analysis
- Clearly defining B2C growth goals and objectives

With these foundations set, it will be your responsibility to plan, execute and track the initiatives and tactics you deploy. It's worth noting this definitely isn't a digital-only role; our industry involves a mix of traditional events, sponsorships and industry associations - so PR and content will feature heavily, as will your willingness to build relationships, shake hands and work hand-in-hand with our Partnerships team.
We are open to considering all execution channels, but we expect everything to be measurable back to one of our goals. You will be responsible for defining and owning these marketing metrics, reporting regularly on what has worked and what hasn't, and adjusting your plan accordingly. When it comes to new initiatives, we don't fear failure - we measure everything so we can learn from our mistakes and use those lessons to continue to grow.
**Who will be beside you along the way?**
We haven't achieved what we have by working alone, in silos or in competition - we've done it as a team, and this is never going to change. While we work in a cut-throat industry, that's not how we operate - you'll have the support and guidance of an outstanding team who trust each other and share a common purpose.
**There are perks, right? (yes)**
- Flexibility first - we all have rich and full lives outside of work that matter too
- Learning and training budget - keep learning and growing
- Team events - some involve drinking whilst some involve gym gear, there's something for everyone
- Snacks, drinks, a ping pong table (because that matters.. right?)

Location: Bridge Street, Sydney NSW 2000