Senior Marketing Manager

14 hours ago


Sydney, New South Wales, Australia Growth Faculty Full time $80,000 - $120,000 per year
  • Create and drive our live event strategy
  • Analytical approach to marketing
  • End to end campaign execution

The Growth Faculty bring ideas with impact from the world's leading business minds. We are the leading provider of world class education for executives and leadership teams. Via live events and our our online learning platform , we bring unique content from international speakers such as Jim Collins, Simon Sinek, Hillary Clinton, Malcom Gladwell, Patrick Lencioni, John Maxwell and Liz Wiseman (to name a few). We exist to support and accelerate the success of growth businesses globally. Starting in Sydney Australia, we are now providing live events in New Zealand, UK and the US.

As the Senior Marketing Manager – Live Events, you are integral to the company's success. You will take our live event program to market by developing and executing on marketing strategies to meet consumer needs and maximise revenue. You will have experience creating and driving event strategies that builds brand momentum, market leadership, lead generation and client engagement. You will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. Working with the CEO, you will be a metrics-driven, creative and proactive marketer who excels at bringing together professional audiences face-to-face to learn, network and grow.

Responsibilities

  • Creating a comprehensive marketing plan for each assigned event, creating a go to marketing campaign, detailing all event campaign activity and tracking
  • Planning and delivering cross-channel marketing campaigns in line with event objectives and budget to ensure the greatest ROI and achievement of financial and delegate targets.
  • Lead the planning process for each assigned event, ensuring collaboration and communication across all departments to ensure a successful launch that is delivered on time.
  • Responsible for individual event marketing plan execution and reporting to meet registration targets
  • Strategically connect business priorities, objectives and key messages to content delivery on assigned events.
  • Identify partnership opportunities, drive third-party alliance campaigns, creating win-win collaboration
  • Collaborate with the wider events team to ensure alignment of activities, share ideas and best practice.
  • Manage external PR agency relationships ensuring PR strategies are delivered and achieved.
  • Interface with various external and internal groups so teams are aware of planned activities and understand how to leverage them
  • Utilise analytical tools to inform and identify the best channel mix to achieve commercial and strategic goals and the best possible ROI on campaign spend
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and strategies.
  • Develop pre- and post-event campaigns that contribute to business objectives.
  • Write and proof copy for a range of marketing platforms and materials including websites, social media, emails and brochures.
  • Drive customer focus and a culture of customer centricity across the team, ensuring all plans are underpinned by an understanding of customer needs, and market dynamics
  • Gathering & evaluating customer research, demand for product, market trends, competitor data to help inform the development and creation of effective and engaging marketing plans
  • Determine and manage the company's marketing budget
  • Produce routine and special reporting including regular KPI reports and quarterly reports for the Executive team

Requirements

  • 5+ years proven marketing experience in live events
  • BSc degree in Journalism, Marketing or relevant field
  • Creative, innovative, and ability to think outside the box
  • Analytical approach to marketing and ability to work with data
  • Demonstrable experience of the development and delivery of successful data-driven event marketing plans
  • Clear understanding of marketing metrics and KPIs, testing, performance measurement and the application of basic marketing principles
  • Goal orientated and ability to deliver results on time
  • Highly organised and proficient at managing multiple projects at a time
  • A strong commercial awareness and a clear comprehension of profit and loss/basic business principles
  • In-depth knowledge of SEO and web traffic metrics
  • Basic technical knowledge of HTML and web publishing
  • Experience with Marketing automation
  • Thorough knowledge of Microsoft Office products and WordPress
  • Previous experience in using CRM system eg. Salesforce, Active Campaign,
  • Open to change, new ideas, find the ebb and flow of our evolving business exciting.
  • Ability to embrace uncertainty with a contagious attitude of enthusiasm.
  • Like to have fun

  • Senior Account Manager

    16 hours ago


    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    At OMG, we are proud to be Australia's largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialise in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and development...

  • Senior Account Manager

    12 hours ago


    Sydney, New South Wales, Australia Online Marketing Gurus Full time

    SummaryAt OMG, we are proud to be Australia's largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialise in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and...


  • Sydney, New South Wales, Australia The Marketing Practice Full time $80,000 - $120,000 per year

    Who we areWelcome to The Marketing Practice (tmp). We're not just an agency; we set the bar for advancing B2B marketing, armed with a global team of 300+ B2B specialists ready to unlock potential for our clients. They include incumbent leaders and some of most exciting and fast-growing unicorns in tech, working with them across the entire funnel to achieve...


  • Sydney, New South Wales, Australia Asteron Life New Zealand Full time $120,000 - $180,000 per year

    About Resolution LifeResolution Life Australasia is one of the leading life insurers in Australia and New Zealand, with ~ 1 million customers with superannuation, investments and life insurance policies, managing approximately A$30 billion in assets and have 1,000 employees across Australia and New Zealand.We value diverse backgrounds and perspectives,...


  • Sydney, New South Wales, Australia Resolution Life Full time $200,000 - $250,000 per year

    About Resolution LifeResolution Life Australasia is one of the leading life insurers in Australia and New Zealand, with ~ 1 million customers with superannuation, investments and life insurance policies, managing approximately A$30 billion in assets and have 1,000 employees across Australia and New Zealand.We value diverse backgrounds and perspectives,...


  • Sydney, New South Wales, Australia Invested Talent Full time $120,000 - $180,000 per year

    Invested Talent is recruiting on behalf of a rapidly expanding trading platform that has is sizing up for significant growth.This is an amazing opportunity for a seasoned marketing professional to step into a 2IC role, working closely with senior leadership to drive brand and growth initiatives across all channels.This is a hands on, autonomous role for...


  • Sydney, New South Wales, Australia aptntial Full time $120,000 - $180,000 per year

    Company DescriptionApt.Residential is a prominent vertically integrated owner, developer, investment manager and operator of residential rental properties in Australia supported by global institutional capital. The company focuses on developing residential communities that prioritise wellbeing and connectedness, offering security and peace of mind to...

  • Head of Marketing

    16 hours ago


    Sydney, New South Wales, Australia Sharp & Carter Sales and Marketing Full time $120,000 - $180,000 per year

    About the Role: The Head of Marketing is responsible for the strategic direction, operational effectiveness, and leadership of the marketing function. This includes full accountability for the development and execution of the group-wide marketing strategy, budget management, team leadership, and organizational planning. This role requires a seasoned...


  • Sydney, New South Wales, Australia eTeam Full time $120,000 - $180,000 per year

    Role : Senior Marketing Automation ManagerLocation : Sydney, Australia ( Hybrid )Experience : 6+ YearsBudget : As per company standard.Contract : It is 11 Months initial contract. ( It can be renewable after that based on performance )Candidates must be living in Australia to apply for this role.We are seeking a Senior Marketing Automation Manager...

  • Senior SEO Consultant

    15 hours ago


    Sydney, New South Wales, Australia Online Marketing Gurus Full time $75,000 - $85,000 per year

    Role: Senior SEO ConsultantCrows Nest, NSW LocationPermanent Full-Time PositionAt OMG, we are proud to be Australia's largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialise in SEO, PPC, and social advertising, delivering data-driven...