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Senior Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Growth Faculty Full time $90,000 - $120,000 per year
  • Create and drive our live event strategy
  • Analytical approach to marketing
  • End to end campaign execution

The Growth Faculty bring ideas with impact from the world's leading business minds. We are the leading provider of world class education for executives and leadership teams. Via live events and our our online learning platform , we bring unique content from international speakers such as Jim Collins, Simon Sinek, Hillary Clinton, Malcom Gladwell, Patrick Lencioni, John Maxwell and Liz Wiseman (to name a few). We exist to support and accelerate the success of growth businesses globally. Starting in Sydney Australia, we are now providing live events in New Zealand, UK and the US.

As the Senior Marketing Manager – Live Events, you are integral to the company's success. You will take our live event program to market by developing and executing on marketing strategies to meet consumer needs and maximise revenue. You will have experience creating and driving event strategies that builds brand momentum, market leadership, lead generation and client engagement. You will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. Working with the CEO, you will be a metrics-driven, creative and proactive marketer who excels at bringing together professional audiences face-to-face to learn, network and grow.

Responsibilities

  • Creating a comprehensive marketing plan for each assigned event, creating a go to marketing campaign, detailing all event campaign activity and tracking
  • Planning and delivering cross-channel marketing campaigns in line with event objectives and budget to ensure the greatest ROI and achievement of financial and delegate targets.
  • Lead the planning process for each assigned event, ensuring collaboration and communication across all departments to ensure a successful launch that is delivered on time.
  • Responsible for individual event marketing plan execution and reporting to meet registration targets
  • Strategically connect business priorities, objectives and key messages to content delivery on assigned events.
  • Identify partnership opportunities, drive third-party alliance campaigns, creating win-win collaboration
  • Collaborate with the wider events team to ensure alignment of activities, share ideas and best practice.
  • Manage external PR agency relationships ensuring PR strategies are delivered and achieved.
  • Interface with various external and internal groups so teams are aware of planned activities and understand how to leverage them
  • Utilise analytical tools to inform and identify the best channel mix to achieve commercial and strategic goals and the best possible ROI on campaign spend
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and strategies.
  • Develop pre- and post-event campaigns that contribute to business objectives.
  • Write and proof copy for a range of marketing platforms and materials including websites, social media, emails and brochures.
  • Drive customer focus and a culture of customer centricity across the team, ensuring all plans are underpinned by an understanding of customer needs, and market dynamics
  • Gathering & evaluating customer research, demand for product, market trends, competitor data to help inform the development and creation of effective and engaging marketing plans
  • Determine and manage the company's marketing budget
  • Produce routine and special reporting including regular KPI reports and quarterly reports for the Executive team

Requirements

  • 5+ years proven marketing experience in live events
  • BSc degree in Journalism, Marketing or relevant field
  • Creative, innovative, and ability to think outside the box
  • Analytical approach to marketing and ability to work with data
  • Demonstrable experience of the development and delivery of successful data-driven event marketing plans
  • Clear understanding of marketing metrics and KPIs, testing, performance measurement and the application of basic marketing principles
  • Goal orientated and ability to deliver results on time
  • Highly organised and proficient at managing multiple projects at a time
  • A strong commercial awareness and a clear comprehension of profit and loss/basic business principles
  • In-depth knowledge of SEO and web traffic metrics
  • Basic technical knowledge of HTML and web publishing
  • Experience with Marketing automation
  • Thorough knowledge of Microsoft Office products and WordPress
  • Previous experience in using CRM system eg. Salesforce, Active Campaign,
  • Open to change, new ideas, find the ebb and flow of our evolving business exciting.
  • Ability to embrace uncertainty with a contagious attitude of enthusiasm.
  • Like to have fun