Digital Marketing Specialist

Our Journey

ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World's Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

We're on the hunt for an ambitious, data-driven Digital Marketing Specialist to take ShopBack through its next phase of growth. Based out of our Sydney office, you'll be at the forefront of scaling customer acquisition for one of ShopBack's newest and fastest-growing markets, combining analytical rigour with creative flair. This is a unique opportunity to lead customer acquisition and drive strategic growth as we work towards becoming a household name in New Zealand.

• Performance Marketing & Paid Social
• Champion performance marketing in New Zealand, scaling acquisition across multiple channels with the support of our in-house marketing tech and performance media team
• Lead paid social content strategy - generate and test ideas, brief graphic designers/creators, and optimise to maximise efficiency and conversion
• Run a continuous test-measure-learn process across creatives, targeting, and landing experiences
• Champion pilots across new channels & platforms targeted at customer acquisition, building efficient and scalable growth engines
• Stay ahead of industry and platform shifts, making sure ShopBack is always pushing boundaries

• Local Growth Levers
• Own high-impact campaigns & our Refer-a-Friend programme to drive user growth, collaborating closely with the ANZ Campaigns & CRM team
• Build and manage select influencer partnerships that amplify our paid efforts
• Explore and activate other partnership opportunities to support acquisition at efficient unit economics

• Budget & Analytics
• Take ownership of the NZ acquisition marketing budget, ensuring resources are allocated efficiently for maximum impact
• Monitor performance in detail and translate insights into better strategies

• Experience & Skills
• 4–6 years in growth, performance, or digital marketing, ideally in tech, e-commerce, or high-growth environments
• Experience scaling paid digital campaigns (Meta, Google, TikTok, YouTube)
• Data literate, able to use insights to drive optimisations and inform decisions
• Solid experience with budget management and Excel/Sheets
• A strong balance of analytical chops and creative spark; have worked closely with creative teams and/or creators to develop high-performing ads
• Track record of collaborating cross-functionally across creative, CRM, and business teams

• Winning Traits
• High ownership - you run with projects and don't wait to be told what to do
• Thrive in fast-paced environments with a solutions-first attitude
• A natural communicator who can influence and collaborate with ease
• Growth mindset: You're not afraid to test, fail fast, and scale what works
• AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference