Customer Marketing Manager

• REQ
• 10/11/2025
• Brand Management
• Sydney, Australië
• ING Bank

We're known for being a bit different, that orange bank. But don't mistake that for casual. We're serious about helping our customers live their best lives and chase their dreams.

We're on a hunt for an eperienced Customer Marketing Manager who comes from a solid go-to-market strategies background to join our Product and Customer Marketing team for a 12-month Parental Cover.

As the Customer Marketing Manager plays a pivotal role in leading go-to-market strategies for assigned the Retail Bank. This includes transforming customer and market insights and behavioural data into campaigns that that drive customer action and commercial impact. The role involves defining target segments, crafting messaging, orchestrating multi-channel marketing activities, and driving performance through data-driven optimisation. It requires close collaboration with cross-functional teams including Product, Digital, Brand, and eternal agencies, with a strong focus on creativity and compliance. The Customer Marketing Manager is also responsible for budget stewardship, vendor management, and ensuring campaigns deliver measurable results while maintaining a best-in-class customer eperience.

Our ideal candidate is a strategic thinker and creative storyteller who's passionate about turning customer insights into impactful marketing campaigns. You thrive in fast-paced, cross-functional environments, confidently navigating comple stakeholder landscapes and balancing bold ideas with compliance. With a strong grasp of brand and product dynamics, you'll bring energy, agility, and a customer-first mindset to everything they do—crafting campaigns that are not only effective but unmistakably ING.

Ready to make an impact?

What you'll do

• Turn insights into strategy by analysing customer needs, market trends, and competitor activity to deliver on key business objectives.
• Design and implement highly targeted campaigns and customer journeys that translate product features into customer-centic benefits at key lifecycle moments.
• Orchestrate integrated go-to-market plans across owned, earned, and paid channels, ensuring seamless customer journeys and timely launches.
  Drive performance and optimisation by setting KPIs, running eperiments, and using data to refine campaigns and ma- imise ROI.
• Champion compliance and approvals by managing review processes, substantiating claims, and maintaining audit-ready documentation.
• Collaborate cross-functionally with Product, Digital, Brand, and agencies to align strategies, improve ways of working, and deliver impactful outcomes.

What we're looking for

• Strategic and creative marketer who can turn customer and market insights into compelling, customer-first campaigns.
  E- cellent collaborator and influencer with the ability to align cross-functional teams and manage diverse stakeholders.
  Data-driven decision maker skilled in using analytics, e- perimentation, and performance metrics to optimise marketing outcomes.
  Fluent in product and customer marketing, with a knack for bringing personality and clarity to comple- propositions.
• Agile and adaptable, comfortable managing multiple projects in a fast-paced, evolving environment.
  Proven e- perience in financial services marketing, ideally with 5+ years in integrated product marketing or agency roles.

What's in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we're all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we're proud to support. Joining ING means stepping into an environment where your individuality isn't just welcomed - it's celebrated. We've built a culture that's fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you're taking ownership of eciting projects, thinking outside the bo, or working with global colleagues, you'll find ING is the kind of place where growth isn't just a possibility; it's a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you'll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every bo. So, if you're interested but don't meet all the criteria, we encourage you to apply. We're invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We're your allies in helping you do your thing during the recruitment process, so let us know if you require any support or adjustments when you apply. Let us know if you'd like to chat with an LGBTQ+ Confidential contact.

Sound like your kind of vibe? We can't wait to hear from you

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia's most recommended bank according to RFI Global's Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more?

Rachel Yuen

Applications close on 25th November 2025

Before you apply

Here at ING we consider employee development to be important and encourage eisting employees to apply for suitable internal positions. It is epected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager

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Bij ING willen we het beste uit mensen halen. Daarom hebben we een inclusieve cultuur waarin iedereen de kans krijgt om te groeien en een verschil te maken voor onze klanten en de samenleving. Diversiteit, gelijkheid en inclusie staan bij ons altijd voorop. We behan iedereen eerlijk, ongeacht leeftijd, geslacht, genderidentiteit, culturele achtergrond, ervaring, geloof, ras, etniciteit, beperking, gezinssituatie, seksuele geaardheid, sociale afkomst of wat dan ook. Heb je hulp nodig of kunnen we iets voor je doen tijdens je sollicitatie of gesprek? Neem dan contact op met de recruiter die bij de vacature vermeld staat. We werken graag samen met jou om het proces eerlijk en toegankelijk te maken. Lees hier meer over hoe wij staan voor diversiteit, inclusie en erbij horen.