Loyalty Manager

4 days ago

Hawthorn East, Victoria, Australia Coles Group Full time $90,000 - $120,000 per year

We've been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you'll not only get to make a difference to millions of Aussie lives—you'll also get to see your impact.

About the team

Our Coles Liquor team support Liquorland, Liquorland Warehouse (formally First Choice) and Liquorland Cellars (formally Vintage Cellars), with a network of more than 980 stores and ultra-convenient online website, delivering on our commitment to provide accessible drink solutions for every occasion.

About the role

Reporting to the Head of Customer Strategy, Loyalty & Insights, you'll be responsible for the strategy development and customer value proposition of our Loyalty program for Liquorland.

You'll also be responsible for overseeing the execution of the Loyalty strategy for Liquorland as we continue our journey to build Loyalty through acquisition, retention and engagement.

You'll also:

  • Manage the health of the member database for Liquorland through acquisition, enhancements to the Flybuys customer value proposition and redemption
  • Amplify the Flybuys customer value proposition
  • Develop and manage use cases for segmenting member data and cross-channel campaigns
  • Build and optimise automated lifecycle campaigns to drive customer retention
  • Influence key stakeholders including Transformation, Central Operations, Brand, Trade Planning, Technology and, external agencies including Flybuys to execute the Loyalty strategy
  • Manage a team of two and agencies to deliver the strategy and key initiatives
  • Manage the Loyalty budget including accurate campaign forecasting

About you and your skills

Tertiary qualified in Advertising/Marketing/Business, you have 5+ years' experience leading a team in marketing, loyalty, or CRM and have worked in a high energy environment, ideally coming from a Retail/FMCG background.

You'll also need:

  • Strong financial and commercial acumen
  • Exceptional communication, negotiation, and influencing skills
  • Sound knowledge of consumer research and analytics
  • Experience managing email marketing campaigns end-to-end
  • Familiarity with CMS systems
  • Experience using reporting and analytics tools such as Adobe Analytics
  • Experience delivering loyalty based retail media solutions for suppliers
LI-ZH1
What's in it for you?
  • Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
  • Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
  • Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
  • Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform 'mythanks'. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
  • Opportunities for learning and development: No matter where you start within our diverse business, you'll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
  • Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
  • Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.
About the recruitment process

We're continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We're happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the 'Our Recruitment Process' section of our careers site or email

Job ID: 162260

Employment Type: Full time

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