Marketing Manager APAC

3 days ago

Greater Sydney Area, Australia PLAYBOOK Full time

The Company

A US-headquartered, profitable AI and SaaS company.

The business is scaling across APAC and is making its first dedicated marketing hire in the region to build and execute the regional marketing motion from the ground up.

This position will

  • Own and execute the APAC field marketing strategy aligned to revenue and pipeline goals
  • Plan and run high-impact events including trade shows, roadshows, webinars, and executive roundtables
  • Partner closely with Sales and BDRs to drive pipeline through targeted campaigns
  • Execute ABM programs across key accounts, including 1:few and localized motions
  • Track performance across MQLs, pipeline, and revenue, and optimise based on ROI
  • Act as the local marketing lead, collaborating with global demand gen, product marketing, and ops teams

About You

  • 5+ years of B2B marketing experience within SaaS or enterprise software
  • Strong
    events background
    , with proven ability to convert events into pipeline
  • Experienced working directly with
    SDRs/BDRs
    to drive campaign performance
  • Hands-on with
    ABM
    , campaign execution, and regional go-to-market motions
  • Data-driven, commercially minded, and comfortable owning outcomes
  • Self-starter who thrives in fast-moving environments and builds process from scratch
  • Confident representing the brand with customers, partners, and at industry events
  • Bonus: exposure to construction, energy, infrastructure, AI

Why This Role

  • First marketing hire in APAC with real autonomy
  • Direct impact on regional revenue growth
  • Close collaboration with Sales leadership
  • Opportunity to build the APAC marketing playbook end-to-end

Compensation

$160k - $200k base + bonus (paid quarterly) + Equity + 12% Super

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