Apac Customer Marketing Manager

4 days ago

Sydney, Australia monday.com Full time

**About The Role**:

- Develop and execute tailored customer marketing strategies (encompassing loyalty, retention, and advocacy programs) across diverse APAC sub-regions (e.g., Southeast Asia, ANZ, India, Korea, Japan), adapting global initiatives to local market needs, competitive landscapes, and cultural nuances.
- Partner closely with APAC Sales, Partner and Regional Marketing, Product, Growth, and Customer Success teams to identify and capitalise on upselling/cross-selling opportunities, drive customer-centric Go-To-Market (GTM) strategies, and ensure a seamless customer journey.
- Build and manage a vibrant customer advocacy program for the APAC region, including the identification of customer champions, development of compelling case studies and testimonials, and facilitation of peer-to-peer engagement opportunities (e.g. community).
- Monitor, analyse, and report on customer marketing campaign performance and key metrics (e.g., retention rates, churn, LTV, advocacy engagement), using data-driven insights to optimise strategies and demonstrate ROI.
- Gather and synthesise customer feedback from various APAC markets to inform product development, service enhancements, and regional marketing approaches, acting as a key voice of the customer internally.
- Collaborate with the content marketing team to create customer-focused content tailored for different APAC audiences, including blog posts, whitepapers, webinars, and social media campaigns.
- Manage the budget for APAC customer marketing initiatives, ensuring efficient allocation of resources to achieve strategic objectives.

**Your Experience & Skills**:

- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5-7 years of experience in customer marketing, lifecycle marketing, or related B2B customer-facing SaaS roles, with at least 3 years of demonstrable experience focused on the APAC region.
- Proven ability to develop, execute, and measure impactful customer retention, loyalty, and advocacy programs that drive business outcomes (e.g., increased LTV, reduced churn, higher referral rates) across diverse APAC markets.
- Strong analytical skills with demonstrable experience using data to inform strategy, segment customers, and measure ROI; proficiency with CRM (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), and BI/data visualisation tools (e.g., Looker, Tableau).
- Exceptional cross-cultural communication, presentation, and stakeholder management skills, with the ability to collaborate effectively with global and regional teams.
- Deep understanding of customer lifecycle management and customer journey mapping in a B2B SaaS context.
- Have led, built or helped manage a community of customers and/or a customer advisory board.
- Creative thinker with a strong attention to detail and a proactive, results-oriented mindset.

**Nice-to-Haves**:

- Understanding of regional data privacy laws and compliance requirements in key APAC markets.
- Experience in managing and mentoring junior team members or leading project-based teams.

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