Marketing Manager, Apac

Clio is more than just a tech company-we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

We are currently seeking a **Marketing Manager **to join our team in Australia and play a critical role in launching our business in APAC. As the first marketing hire in the region, you will work closely with teams across our global marketing organisation in Canada, the United States, and Ireland, with a specific focus on growing our APAC business. You will be the local leader for our marketing team, acting as the advocate for marketing strategies in the APAC region.

Founded in Vancouver, Canada in 2008, Clio's industry-leading legal software is trusted by over 150,000 legal professionals in 100+ countries. As the world's leading provider of cloud-based legal software, we provide lawyers with low-barrier, affordable solutions to manage and grow their firms more effectively, more profitably, and with better client experiences. Through the cloud, we believe that we can help create a more inclusive legal community and a more equitable legal system.

We are an award-winning team that has been recognised as one of Canada's Best Managed Companies, Canada's Most Admired Cultures and has topped Fast Company's list of Most Innovative Companies. In 2021, we became the first unicorn in the legal practice management category, securing a US$110M Series E funding round and a USD $1.6B valuation.

**What your team does**:
Clio's Sydney Hub will be the base for Clio's APAC presence. You'll be part of a Marketing team that values excellence and initiative, loves innovation, and cares about results. Your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional you desire to be. You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success.

**Who you are**:
You are an experienced marketer who enjoys strategizing and executing engaging marketing programs that drive revenue growth. You have experience across lead generation, events, partner marketing, and customer marketing. You have a proven track record in building and delivering marketing programs in the APAC region, as you will lead our go to market efforts in this region. You will work closely with our APAC country manager to shape the culture of the APAC business and build the team from the ground up.

**What you'll work on**:

- Develop a marketing campaign strategy to drive lead generation and support us in achieving our revenue goals within APAC.
- Lead our customer marketing initiatives within APAC - developing new advocates and channels to share their stories
- Build our community of industry partners (law societies/ local bar associations, legal experts, integration partners, and marketing partners) and support these relationships
- Collaborate with our global marketing team to drive content, brand awareness and thought leadership within APAC
- Collaborate with our paid acquisition team to capture and create demand through paid channels
- Collaborate with our product marketing team to localise messaging and releases for APAC
- Develop and execute go to market plans for new product and feature releases in the region
- Plan, organise and attend conferences, webinars, local meet ups, trade shows and events
- Collaborate with customer insights, customer marketing, competitive intelligence, and other cross-functional teams to develop market research and insights
- Work closely with the sales team to support and enable them in driving revenue growth, develop collateral, event materials and sales pitches
- Represent Clio at partner meetings and events

**What you may have**:

- **You've been there, done that. **You have at least 4 years experience in marketing, preferably in a B2B SaaS environment.
- **You're results driven. **You have a growth mindset and strong desire to win.
- **You're flexible, but focused. **You have the ability to excel in a rapidly growing environment and balance multiple priorities without losing sight of the big picture.
- **You're a self-starter.** You're naturally curious, resourceful, and motivated to make things happen.
- **You're a relationship builder. **You have experience working with cross-functional teams, external agencies and partners. You are a natural networker and find it easy to make new contacts and open doors.
- **You're creative.** You have a habit of thinking outside the box in your marketing approaches and you enjoy testing theories and challenging the status quo.
- **You're a skilled communicator. **You know how to get your message across, whether you're writing or speaking. Communicating comes easily to you and you have a natural voice in how you talk and think.

**Serious bonus points if you have**:

- Have worked on launching an APAC office for a North American company
- Experienc