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Paid Media Lead

2 weeks ago

Melbourne, Victoria, Australia Titan FX Full time $80,000 - $120,000 per year

We are seeking a highly analytical and results-driven Paid Media Lead to join our marketing team. In this critical role, you will be responsible for the strategic planning, execution, and optimisation of all paid media campaigns across various platforms. You will play a pivotal role in driving customer acquisition, lead generation, and brand awareness through effective paid advertising initiatives.

Responsibilities:

  • Develop, implement, and manage comprehensive paid media strategies across channels such as Google Ads, social media advertising (Facebook, Instagram, LinkedIn, etc.), display networks, and other relevant platforms.
  • Conduct in-depth keyword research, audience segmentation, and competitor analysis to identify opportunities and inform campaign strategies.
  • Manage paid media budgets effectively, ensuring optimal allocation and return on investment (ROI).
  • Create, test, and optimise ad creatives, landing pages, and campaign structures to maximise performance.
  • Monitor and analyse campaign performance data, generate detailed reports, and provide actionable insights for continuous improvement.
  • Stay up-to-date with the latest trends, tools, and best practices in paid media marketing, particularly within the financial services or fintech industry.
  • Collaborate closely with internal teams (e.g., content, design, product marketing) to ensure cohesive messaging and integrated campaigns.
  • Manage relationships with external agencies and vendors as needed.
  • Implement A/B testing methodologies to continually improve campaign effectiveness

About you:

  • 5+ years of experience in paid media management, with a proven track record of successfully managing large-scale campaigns.
  • Extensive experience with Google Ads (Search, Display, Video) and social media advertising platforms.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
  • Proficiency in using analytics tools (e.g., Google Analytics, CRM data) to track and report on campaign performance.
  • Demonstrated ability to manage budgets, optimize campaigns for ROI, and achieve performance targets.
  • Excellent written and verbal communication skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Experience in the financial services, fintech, or online trading industry is highly desirable.
  • Certifications in Google Ads or other relevant platforms are a plus.
  • Industry experience or experience in highly regulated industries a bonus

What we offer:

  • Opportunity to work with a dynamic and innovative global company.
  • A collaborative and supportive work environment.
  • Opportunities for professional growth and development.
  • Opportunities for travel
  • Competitive salary and benefits package (including annual bonus)