Business Analyst

Let's create a more sociable future together

At Endeavour, we're totally into what we do. With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Together we share our passion for our products and industry; it's what inspires us to dream big, and continue to create new experiences for our customers and teams across Australia. If you thrive on positive energy, we want to meet you

• Bring your passion and feel the energy
• Hybrid ways of working
• Team/Corporate benefits

The Business Analyst role within the CX Web team is responsible for supporting the delivery of enhanced digital customer experiences across Endeavour Group's retail brands. The role works closely with product, marketing, design, and analytics teams to identify optimisation opportunities and translate insights into initiatives that improve conversion, engagement, and personalisation across web and app platforms. This position bridges commercial objectives with digital capability and contributes to strategic decision-making through data-informed recommendations and collaborative planning across brands such as BWS and Dan Murphy's.

Sound good? Read on.

Here is a taster of what you can expect in this role:

• Identifying market opportunities through behavioural analytics and experimentation, and advising on performance marketing strategies and tactical initiatives to drive customer growth and conversion.
• Contributing to the improvement of the end-to-end customer journey across BWS and Dan Murphy's websites and apps by supporting the AEM migration, identifying CX issues, and helping drive solutions that simplify delivery, enhance on-site search, and enable more effective personalisation.
• Collaborating with analytics, design, and engineering teams to support the implementation of the Content Management System platform (Adobe Experience Manager) across Web and App platforms, enabling the delivery of timely, campaign-led marketing experiences.
• Ensuring internal stakeholders, mainly eCommerce teams, are equipped to execute campaign activity through the CMS by providing training, design specifications, and guidance on the use of components.
• Coordinating the launch of new CMS components to align with key trade campaigns, ensuring consistency across digital assets and alignment with brand and commercial goals.
• Supporting the evolution of Endeavour's Multi-Brand Design System to enable consistent, campaign-ready marketing executions across digital channels.
• Ensuring brand design principles are embedded in component development and content guidelines, enabling efficient rollout of seasonal, tactical, and trade-focused campaigns.
• Maintaining a strong understanding of the digital product roadmap and target customer personas to ensure initiatives are aligned with strategic priorities and tailored to audience needs.
• Supporting the planning and execution of structured digital experiments (A/B and multivariate testing), and contributing to the experimentation roadmap and strategy to ensure alignment with marketing objectives, personalised experiences, customer engagement, and sales conversion.
• Leveraging behavioural insights and digital platform capabilities (e.g., Insider, Rich Relevance, UNBXD, Bazaarvoice, Particular Audience) to support the prioritisation of new features and enhancements, improve strategic alignment with e-commerce goals, and guide future-state digital experience initiatives.

Now let's talk about you:

• Over ten years of professional experience in digital marketing, customer experience optimisation, and conversion-focused initiatives.
• Experience working in large-scale e-commerce environments with exposure to experimentation frameworks, content management systems (such as AEM), and customer analytics.
• Proven ability to align marketing strategies with platform capabilities and commercial goals.
• Strong analytical thinking and ability to translate behavioural data into actionable strategies.
• Familiarity with web experimentation and user journey optimisation practices.
• Effective cross-functional collaboration and stakeholder engagement.
• Deep understanding of digital content workflows and customer-facing platform capabilities.
• Strategic mindset with a strong sense of business impact and user experience alignment.

Tools and Platforms:

• Analytics & Behavioural: Google Sheets, Adobe Analytics, Fullstory
• Documentation, Project & Collaboration: Jira, Lucid, Google Slides, Confluence
• Content, Design & Experience Management: Adobe Experience Manager (AEM), Figma
• A/B Testing & Personalisation: Adobe Target, Insider

The benefits are good too

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy's, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days
• Your health and wellbeing is your most important asset, and as one of our valued team members, it's our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone's welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We're all about creating a more sociable future - for our customers and each other. If this job excites you - and you're close-enough on the requirements, reach out, we'd love to hear from you.

You can learn more about working with us on LinkedIn or at

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup