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National Sales Manager

2 weeks ago


Melbourne, Victoria, Australia Rimfire Resources Full time $90,000 - $120,000 per year

The Company

Established in 1996, the Rathbone Wine Group (RWG) is a leading family-owned Australian fine wine group. Owned by the Rathbone family, its owners include Darren Rathbone (CEO & Group Winemaker), Doug Rathbone (Chairman) and Brad Rathbone (Export Director). Leading the group's guiding vision, the family are also involved in running the day-to-day business operations alongside their passionate and committed team.

Headquartered in Melbourne, the group is comprised of acclaimed cool climate wineries Yering Station, Mount Langi Ghiran and Xanadu. Operations include viticulture, winemaking, tourism and hospitality. Each winery owns hectares of vines, state-of-the-art winemaking facilities and beautiful estates that are open to visitors. Chateau Yering, a multi-regional wine label, is also included in the Rathbone Wine Group portfolio. 

The Position

Reporting to the Global Sales Director, the National Sales Manager will lead the domestic sales strategy for the RWG portfolio, delivering value, volume and brand growth across all channels.

The key tasks within this role will be (but not limited to):

  • Managing key commercial partnerships.
  • Drive growth across distributor management, retail banner groups, on-premise and national account channels.
  • Lead the planning and development of channel sales strategies and work closely with the executive team to align with revenue growth goals.
  • Ability to understand and interpret category data, customer preferences and key metrics to position RWG correctly in the market.
  • Work closely with internal stakeholders both in head office and at each winery to align with strategic goals and brand positioning.

The Person We are seeking a commercially astute and strategically minded sales leader with:

  • Proven success in a national sales role, with a strong track record in brand development and market expansion.
  • Experience working in the Australian wine industry, ideally within the fine wine category and experience representing boutique, high-end brands.
  • Strong background in account management and channel strategy across national retail and on-premise sectors.
  • A collaborative leadership style, able to work effectively with senior management and support business growth.
  • Outstanding networking and communication skills, with high-level oral and written capabilities.
  • Strong analytical and problem-solving skills, including the ability to build compelling business cases.

How to Apply This is a rare opportunity to join a renowned, growing business with an enviable portfolio of fine wines. You will be based in their Port Melbourne headquarters, with travel required across their wineries and interstate. This is not just a role; its an opportunity to play a pivotal role and work with one of the leading Australian wine families.

To inquire further or have a confidential discussion, please phone Ryan Hoiberg on or apply via