Digital Media Lead

Chanel is a world leader in creating, manufacturing, and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewelry, and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, Chanel employs more than 32,000 people worldwide.

Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths, and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired, and feel included now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organization and its people.

Chanel are now recruiting an agile and transformational Digital Media Lead to be responsible for digital strategy and innovation to deliver the best in market campaigns.

ABOUT THE ROLE

The Digital Media Lead you will connect digital media, .com and e-business. You will be responsible for leveraging your knowledge to develop strategy and plan architecture. You will work alongside cross-functional and divisional stakeholders to capture business objectives in campaign outcomes across digital. You will plan strategies to optimize paid search and performance and manage, influence & negotiate with external vendors.

WHAT IMPACT YOU CAN CREATE AT CHANEL

You will oversee the Media Agency digital workflow for seamless implementation and execution. And you will be accountable for performance and delivery of set KPIs, reporting to the Corporate Media Manager.

You will be a trusted source of digital media expertise across the business with experience of;

You will be a trusted source of digital media expertise across the business, with experience of;

• Connected Television (Subscription e.g Netflix / Free to air)
• SEM (Search Engine Marketing – Google, Yahoo, Bing – Search & Shopping)
  
  SEO (Search Engine Optimisation)
• Performance Marketing

YOU ARE ENERGISED BY

Leading best-practice implementation of media functions for Fragrance & Beauty, Fashion and Watches & Fine Jewellery.

WHAT WILL YOU DO?

• Build a digital transformation roadmap of milestones and initiatives that address business objectives
• Understand each division's business objectives, advertising strategy and need for digital within broader media communication strategy
• Translate Corporate, Campaign and / or E-Business Guidelines as directed by Regional and Global Media
• Contribute to the annual media strategy framework aligning to the Global presentations
• Create integrated campaign digital strategies with a full funnel approach and traffic acquisition plan
• Incorporate first party data and Media Agency planning tools to rationalise strategies
• Lead the local strategy for paid search and drive effective management via Agency
• Deliver training and guidance to internal stakeholders to improve their skills in digital knowledge and trends
• Partner with divisional Marketing / Product teams and Fragrance and Beauty E-Business to align on campaign outcomes
• Work with Digital Media manager on all digital budget planning, tracking and reporting.

WHAT YOU WILL BRING

• Tertiary qualifications in Communications, Media or a related discipline
• Google Ads Certification and demonstrated experience working with SEM, SEO
• Several years' experience as a digital media professional, ideally with experience gained with a mix of in-house and agency.
• Management/experience in execution of digital marketing strategies and performance media to accelerate e-commerce channel.
• Solid understanding of the digital ecosystem and the relationship between channels
• Ability to technically communicate and translate for diverse audiences
• Precise attention to detail, organisation and process
• Natural data proficiency across analytics, tracking and reporting
• Results driven for continuous improvement
• Insightful and perceptive when managing relationships
• Highly collaborative with a desire to preserve brand equity through purposeful actions
• Specialisation in media planning tools and ad servers including but not limited to Ads Manager platforms, Google Analytics and IAS Dashboard
• Knowledge of DMP, DSP and CDP platforms and emerging practices

WHAT CHANEL CAN OFFER YOU

In this position, you will have the opportunity to further develop your skills in luxury retail management and client service, through career planning resources, development through formal training programs (in-house and externally), coaching and more.

Chanel remains committed to rewarding people competitively, as well as offering initiatives such as wellbeing programs, learning and development opportunities, and parental leave for all parents globally.

We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL. We are an Equal Employment Opportunity Employer and personal attributes do not form part of the selection process. Our team is selected solely for their talents and capabilities. We welcome the opportunity to learn how we can leverage your unique abilities and experiences to drive us forward.