Digital Engagement Lead

About the role

Reporting to the Digital Communications and Content Manager, you will be responsible for the management of digital platforms and assets within InfraBuild Group and to deliver reliable, efficient, cost effective digital and content marketing solutions and services to internal client businesses. The role is also responsible for ensuring customer journey tracking and robust analytics reporting and insight across digital channels (web and social).

This is a 10-month fixed term contract based in our Sydney CBD offices. Flexible hybrid working

Responsibilities include:

• Oversee operational management of the InfraBuild website, and provide leadership and publishing support to service and product brands where required in relation to their websites
• Collaborate with stakeholders across the InfraBuild group to ensure web content is accurate, maintained and relevant
• Oversee delivery of web development and integration where required to support business priorities
• Oversee operational management and publishing across InfraBuild's social media channels, inclusive of community management
• Contribute to and execute InfraBuild's content calendar, including the development of shortform and rich media content to support InfraBuild's social media presence
• Develop, maintain and evolve as required analytic reporting across InfraBuild group digital properties (including websites and social media channels)
• Maintain and deliver campaign reports to assess efficacy of digital marketing campaigns and inform continuous improvement
• Actively contribute to content development, including hands-on content development (inclusive of rich media, short and long form written content for web) in line with InfraBuild's content strategy to ensure a pipeline of purposeful content

About your experience

We are looking for a proactive individual with a can-do attitude and strong people skills. You will have experience in a similar role, who can bring lots of energy and will enjoy working in a close-knit team. You understand the importance of continuous improvement, supporting transitional projects and work cultures for the future as we continue to focus heavily on carbon reduction and sustainability. Energised and positive in nature, you are adaptable and have the tenacity to be a strong advocate to making things happen.

Skills and qualifications required:

• Relevant tertiary qualification in communication/ public relations/ marketing/ digital marketing
• Proven experience in managing delivery and execution of digital marketing communication initiatives to support business priorities across multiple channels (e.g., web and social)
• Demonstrated experience in digital project delivery, including management of client relationships and associated budgets
• Demonstrated content development capability (rich media for digital channels, inclusive of video, animations, short and long-form content)
• Thorough understanding of contemporary digital communication marketing platforms and applications across web and social media (content management systems, EDM platforms, social media management applications)
• Demonstrated ability to produce/create short form video or animation content for social media use, using contemporary content creation applications (e.g., Adobe Creative Cloud suite, Canva)
• Knowledge and understanding of digital analytics platforms (e.g., Google Analytics and Google Tag Manager)
• Demonstrated collaboration skills and ability to influence internal and external stakeholders to achieve business outcomes.

Key Benefits

Below are some of our key central benefits that are available to all employees. Other benefits may be available depending on your role or site.

• Access to long service leave after 5 years:
  Employees who are not covered by an Enterprise Agreement can access accrued Long Service Leave (LSL) at the rate of 1.3 weeks per year of service after 5 years continuous service.
• Generous parental leave:
  20 weeks paid Primary Carer Leave and 3 weeks paid Partner Leave for those who have worked at the business for at least 12 months. The company also provides superannuation contributions for the Primary Carer during the period of unpaid parental leave for eligible employees (limitations apply).
• Corporate rates for private health insurance
  : Nib Health Insurance offers discounted cover for employees.
• Employee Benefits Program:
  discounts for employees, friends and family on a huge selection of products and services from a variety of brands including Samsung, Coles, Harvey Norman, Village Cinemas, Dick Smith, Vodafone, Thrifty and many more.

About Us

InfraBuild
is Australia's leading integrated steel manufacturing, distribution and recycling business, making steel using our electric arc furnaces. We provide solutions for commercial and residential construction, large scale and nation-building infrastructure as well as our primary producers and rural sectors. With ambitions to be carbon neutral by 2030, each day we help build futures through sustainable steel.

Why work here?

We offer more than just a job; we provide a dynamic environment built on three pillars that define our commitment to both our team and our industry.

• Work with a greater purpose:
  Join us in the pursuit of a sustainable future as we progress our ambition to become carbon-neutral. You will contribute to a legacy that not only helps to build our nation but sustains our environment for future generations. Embrace a culture where differences are celebrated, innovation is embraced and valuing everyone's unique perspectives contributes to our transformation.

• Work well - live better:
  We understand the importance of working in an environment which supports you to balance your personal and professional life. Experience a culture which values you as a whole person - where family extends to the workplace and your well-being matters. You'll thrive not only in your career with us, but beyond.

• Build your own future:
  Step into a culture where every day is an opportunity to grow, and where driving your own development is not just encouraged; it's expected. You'll be empowered to take the wheel of your learning journey and uncover your potential. The possibilities are limitless.

We invite you to forge your career in a workplace where passion meets purpose, wellbeing is nurtured and the opportunity to thrive is in your hands.

It is our ambition to cultivate an inclusive workplace that is as diverse as the communities we serve. We encourage candidates from all cultural backgrounds, genders, orientations, age groups, and abilities to apply. Your diversity is our strength in creating sustainable and innovative steel solutions for Australia's tomorrow.

Agencies should note that unsolicited resumes will not be accepted to this position, and GFG will not pay any fees related to resumes that are submitted directly to hiring managers and not through our approved processes.

We are a 2025 Circle Back Initiative Employer – we commit to respond to every applicant.