Lifecycle Marketing Specialist

1 week ago

Melbourne, Australia Sustaindigital Full time

To fulfill their Uncommon Care promise to members, employees, and partners, and building upon their world-class technology platforms, they're reimagining their offering and capability with a member-first approach.

Reporting to the Senior Lifecycle Marketing Manager in the Member Marketing & Analytics function, the Lifecycle Marketing Specialist is responsible for the management and delivery of key lifecycle journeys and member marketing communications (both BAU and project based) that will help inform, educate, engage, and retain members. This is a 12m FTC with the view to move permanent at the end.

Key focus will be to develop activity that will positively impact member retention and satisfaction rates while helping members understand and get better value out of their cover - by delivering the right communication at the right time, via traditional and digital channels.

This role collaborates closely with a broad range of internal and external stakeholders including brand & content, Digital, advertising, analytics, Member Health, Product, Portfolio and PMO, external suppliers and other divisions as required.

**Key tasks**:

- Responsible for end to end campaign planning and delivery of key lifecycle, member support and retention communications. This includes development of communications, stakeholder engagement, creative review, agency/supplier coordination, and the reporting and tracking of results
- Support in the delivery of key annual retention and mandatory communications, and any other compliance activity as they arise
- Ensure communication developed is data driven and helps support key member engagement and retention metrics
- Coordinate the relevant communication & data requirements for each campaign
- Capture and report on learnings and insights for future testing and optimisations
- Work closely with key stakeholders, including Member Services, Product, Member Health, Dental and Eyecare, to develop marketing and communications plans and generate marketing activity to drive bookings and engagement with program and services
- Work with front line teams to coordinate the communication send plans - to ensure mínimal impact on members and front line teams
- Liaise with internal stakeholders including the broader marketing team, and key stakeholders as required to ensure a consistent member experience across various member touchpoints
- Manage the relationship with external suppliers and vendors, including ensuring SLA’s and testing is completed within agreed timelines

**Skills, experience and qualifications**:

- 3-5 years’ experience in a data driven marketing communication role in medium to large organisations - business and/or government and /or not-for-profit sector.
- Strong end-to-end marketing campaign experience and a proven track record of results
- Strong skills in utilising data and analytics to measure and derive insights that will help refine and optimise campaigns
- Strong grasp of current lifecycle marketing strategies and in designing multi-channel campaigns
- Ability to manage large complex communications and / or multiple projects within assigned timings and dependencies
- Has a strong commercial focus with high standards of work to ensure efficiency, accuracy and within budget.
- Strong project management skills - ability to manage multiple projects with conflicting deadlines, work under pressure and maintain professionalism

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