Senior Paid Social Specialist

Join Aussie Buckets: Be Part of a Relentless, High Growth, Industry Disruptor

Senior Paid Social Specialist

Location

: Level 15, 607 Bourke Street, Melbourne CBD, VIC 3000  

Salary

: $85,000 - $110,000 + Super + Uncapped Commission Scheme (OTE: $150,000+)  

Work Type:

Full Time 

Industry

: Manufacturing / Excavator Attachments 

Why Aussie Buckets?

You can google Who we are, but Why Aussie Buckets? 

We're growing at 50% YoY, creating new roles monthly and offering real paths to grow with us as we charge towards becoming the largest attachment supplier in the Southern Hemisphere. This isn't a job it's a chance to build your legacy. We started with nothing but grit and a vision. If you thrive on shaking up the status quo, you'll fit right in with our relentless drive to dominate the industry. You'll get to work with a talented team, including a top-tier management team who are some of the best at what they do. If you're a high achiever who never takes no for an answer, have unmatched energy, and want to make a difference with every minute they invest Aussie Buckets is for you. 

Who We're Looking For.

We're after a game changing Paid Social Specialist with powerhouse expertise in Meta Ads who lives for the grind, craves impact, and has a no excuses mentality. At Aussie Buckets, we're on a relentless mission to dominate the excavator attachment industry across the Southern Hemisphere, and we need a game-changer who thrives in the fast lane. A hungry driven individual who sees challenges as opportunities and who is ready to make a dent in the industry with us. 

Role Overview

The Senior Paid Social Specialist will lead the execution, optimization, and scaling of paid social strategies with a core focus on Meta Ads to drive revenue, enhance brand engagement, and resolve channel misalignment. Working closely with the Head of Performance, Full Stack Developer, Digital Designer, and Senior Google Ads Expert with additional roles and channels on the horizon you will leverage your deep Meta Ads mastery and broader social tools to build integrated multi-platform campaigns that deliver strong ROI; manage paid content strategies to grow and engage audiences; execute Meta-centric ads with precise testing, budgeting, and personalization; analyse data for actionable insights; identify trends to outperform competitors; and collaborate across teams to ensure consistent brand impact. 

Key Responsibilities

• Develop, schedule, and publish paid content across key social media platforms, with a strong emphasis on Meta, leveraging data-driven trends and UGC to achieve high reach and engagement.
• Manage and optimize paid social media campaigns across platforms, prioritizing Meta Ads Manager, with tactics like audience segmentation, automated bidding, retargeting, and cross-channel attribution to maximize ROAS and revenue.
• Engage with audiences, nurture UGC, and foster positive brand interactions, implementing strategies to turn users into advocates while monitoring sentiment, particularly on Meta platforms.
• Provide data-driven insights, campaign reporting, and recommendations to improve performance, using tools like Meta Business Suite, Insights, and dashboards to identify opportunities and address issues.
• Identify social trends and opportunities to grow engagement and brand awareness, testing new formats to enhance results, with a focus on Meta innovations.
• Collaborate with the Designer and Web Developers to ensure consistent brand representation, aligning assets and integrations for effective user journeys.
• Lead integrations with other channels, such as SEO/SEM or email, to create unified funnels that boost conversions and customer value.
• Stay updated on platform changes and best practices, implementing tools like automation and AI to maintain efficiency and competitive edge, especially within the Meta ecosystem.

Preferable Skills/Experience

Experience

: 

• 5+ years in a senior paid social role, either in-house or agency-side, with proven leadership in managing high-engagement Meta Ads campaigns.
• 5+ years of hands-on experience in paid social management and audience building, including strategic optimizations and team collaboration, centred on Meta platforms.
• Extensive hands-on experience leading Meta Ads, with additional exposure to LinkedIn, TikTok, and other social platforms, and a track record of scaling to achieve significant engagement and ROI.
• Advanced experience with Meta Business Suite, Insights, and managing/pacing large-scale social budgets, including in-depth reporting and attribution modelling.

Skills

: 

• Strong working knowledge of Meta ad tools, including audience segmentation, creative optimization, pixel tracking, and troubleshooting.
• Strong analytical aptitude for identifying trends in engagement and using insights to highlight opportunities and weaknesses.
• Ability to manage multiple channels and projects while maintaining high attention to detail.
• Proficiency in tools like Canva, Adobe Suite basics, or Excel for content creation, data management, and budgeting.

Attributes

: 

• Driven innovator who brings energy, curiosity, and commitment to continuous growth.
• Strong communicator and collaborative team player who builds trust and alignment.
• Proactive problem-solver who anticipates challenges and takes ownership of solutions.
• Passion for staying current with the latest social media and paid ads trends.

Preferred

: 

• Experience with platforms like LinkedIn, TikTok, or influencer management tools.
• Meta Blueprint certification or equivalent.

Additional Benefits?

• Work in a state-of-the-art office in the heart of Melbourne CBD.
• Benefit from industry-leading training on our systems, products, and marketing processes to ensure your success.
• Earn a competitive base salary of $85,000 - $110,000 + Super, with performance bonuses ($150,000 OTE).
• Join a high-energy marketing team dedicated to driving innovation and excellence in the excavator attachment industry.
• Opportunity for career growth within a fast-growing, market-leading company.

How to Apply

We're hunting for social disruptors who live for the grind, obsess over audience domination, and turn scrolls into sales. Whether you're scaling paid campaigns across Meta and LinkedIn to crush ROI, building unbreakable audiences on multi-platform channels, or fusing paid precision with content fire to ignite massive growth, you'll get the tools, freedom, and backing to own the social space. If you're a high-achiever ready to fuel our relentless team with unmatched energy and a no-excuses drive to dominate, this is your battleground. 

Apply Now: Via LinkedIn 

• Join Aussie Buckets, where grit meets growth, and we're always charging ahead.