Social Media Specialist

1 day ago

Melbourne, Victoria, Australia ETISK - ecommerce & retail recruitment Full time $85,000 - $120,000 per year
  • Social Media Specialist – Mens Fashion
  • Melbourne (Inner South-East)
  • $85K + Super

Some brands follow trends. Others set them.

This one does it without trying.

This retail business has built an unmistakable identity within Australian fashion – the kind of brand that drives culture more than it follows it. They're now looking for a
Social Media Specialist
to take charge of their men's brand presence, creating content that not only looks good but moves the needle on engagement, awareness, and growth.

You'll be leading social from the inside – planning campaigns, producing content, managing influencer partnerships, and shaping how the brand shows up across channels.

What you'll be doing

You'll run the brand's social media calendar, create and schedule content, and make sure every campaign feels authentic and on-brand. You'll collaborate with photographers, videographers, and stylists to produce content that sells the lifestyle, not just the product.

You'll be hands-on with Meta Ads Manager, keeping paid activity sharp and performance-focused, while also reporting on what's working and what needs to evolve. You'll also work with creators and influencers to expand reach and bring new energy into the brand.

What we're looking for

Someone who lives and breathes social. You've already built and grown audiences for fashion, retail, or lifestyle brands, and you understand how to connect a product story with what people actually care about. You're switched on to the rhythm of social – fast-paced, visual, and strategic all at once.

Skills and experience

  • 2–3 years' experience in a social media role (ideally within fashion or retail)
  • Strong platform knowledge across Instagram, Facebook, and TikTok
  • Experience with Meta Ads Manager and Business Manager
  • Confident using scheduling tools and analytics platforms
  • Competent in Adobe Creative Suite (photo/video editing a plus)
  • Experience working with creators and influencers

You'll report directly to the Director and work within a brand that's unapologetically bold, fast-moving, and known for its style-led storytelling.

If you want to be part of a fashion brand where creativity and culture matter as much as metrics, this is the role to make your mark.

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