Growth Marketing Manager

Real Time Data (RTD) is an Adelaide-based SaaS company helping frontline industries turn data into real-world results. From commercial fisheries to offshore wind, our platform is trusted in some of the harshest environments on earth — and we're just getting started.

We're a lean, ambitious team where your work won't get lost in layers of hierarchy. As Growth Marketing Manager, you'll have the ownership, variety, and freedom to shape how an emerging SaaS brand is discovered and experienced globally. If you're excited about AI, digital growth, and making a measurable impact, RTD is where you'll thrive.

The Growth Marketing Manager is responsible for leading Real Time Data's end-to-end marketing strategy, with a focus on digital channels, inbound lead generation, and AI-informed growth tactics.

This is a hands-on role suited to a mid-career marketer who is not only experienced in SaaS marketing, but also actively engaged with the evolving role of AI in how people discover, research, and interact with software companies.

The successful candidate will be responsible for modernising RTD's digital presence, rebuilding the website, implementing a high-performance content and SEO strategy, and leveraging AI tools and trends to ensure the business remains at the forefront of digital discoverability.

The role requires both strategic oversight and tactical execution, with an emphasis on speed, experimentation, and continuous iteration in a fast-changing landscape.

Digital Presence & Website Uplift

• Audit, redesign, and relaunch the company website with SEO and lead generation in mind
• Create and manage landing pages, campaign funnels, and user pathways for conversion
• Implement analytics to track performance and iterate continuously

Organic & Paid Lead Generation

• Define and execute a modern, AI-informed SEO and discovery strategy — encompassing traditional keyword-based tactics as well as emerging AI search behaviours (e.g. SGE, ChatGPT browsing, , Perplexity, etc.)
• Monitor AI trends that influence digital discoverability and continuously evolve RTD's strategy accordingly
• Experiment with structured data, embeddings, and conversational content formats to maximise visibility across AI-driven tools
• Launch and manage performance marketing campaigns (Google Ads, LinkedIn, etc.)
• Set up marketing automation tools for lead capture and nurture

Content & Brand Marketing

• Produce (or coordinate) high-impact content: blog posts, case studies, email copy, landing page messaging
• Build a content calendar aligned with search demand and buyer journey stages
• Support pitch deck refinement and value proposition clarity in coordination with sales

Strategic Ownership & Reporting

• Define and track key metrics across the funnel (traffic, leads, CPL, CAC, etc.)
• Develop a scalable marketing strategy that aligns with product milestones and sales goals
• Work closely with leadership to align GTM strategy and resource needs

AI-Led Marketing Innovation

• Proactively research and adopt AI tools (e.g. GPT, Claude, Jasper, ) for content creation, campaign ideation, and SEO experimentation
• Ensure RTD remains ahead of the curve in AI-influenced lead generation and digital growth strategy

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
• High proficiency in written communication, messaging, and brand positioning
• Working knowledge of marketing technology tools (e.g. Google Analytics, SEO tools, CMS platforms)
• Strong organizational and project management skills
• Ability to work independently and manage competing priorities

• 4–8 years of experience in B2B or SaaS marketing roles with measurable growth outcomes
• Hands-on experience in SEO, content marketing, analytics, and paid acquisition
• Demonstrated success owning or revamping a company website and digital funnel
• Demonstrated ability to manage content production and lead generation programs
• Familiarity working in small or early-stage teams with limited structure and high ownership