Marketing and Communications Specialist

About Us

At WA Primary Health Alliance (WAPHA), we are dedicated to transforming and sustaining primary health care across Western Australia. As one of the 31 Primary Health Networks (PHNs) in Australia, we proudly manage three PHNs, guided by our Strategic Plan. Since our establishment in 2015, we've been committed to strengthening primary care through innovative partnerships and a 'one health system' approach, ensuring better access to services and improved health outcomes.

Our work focuses on:

• Supporting general practices to deliver top-quality patient care.
• Funding local primary health services tailored to community needs.
• Connecting local services to simplify the health care system.
• Leading system-wide reform for long-term impact.

As an organisation that thrives in a dynamic environment, we embrace change and seek team members who are adaptable and flexible in their approach.

We are proud to be an inclusive organisation, welcoming applicants from all backgrounds, including Aboriginal and Torres Strait Islander peoples, LGBTIQA+ individuals, people from diverse cultures, and people living with disabilities.

Learn more about our values and what it's like to work with us by watching the above video, or at

About the role

WAPHA also has a national Lead PHN role to operate and enhance the services of the national primary care digital applications and platforms used by PHNs and other organisations to support data driven decision making and deliver better health outcomes.

As the Marketing and Communications Specialist, National Primary Care Applications and Platforms (NPCAP) you'll develop and deliver effective strategic marketing and communication strategies, plans and activities that build and protect the reputation of NPCAP brands and WAPHA's lead role.

You'll work with technical and clinical experts to support key operational projects and activities, and strengthen stakeholder relationships, to help WAPHA and the participating organisations achieve the programs' strategic and tactical objectives.

You'll manage specified brands, products and services and support team-based activities utilising internal and external channels, managing digital assets, and producing high-quality content that reflects WAPHA's leadership in primary health.

Location: WAPHA Head Office, Level 2, 1 Hood Street, Subiaco (Hybrid Role)

Employment Type: Full-time Maximum Term Contract for 12 months.

Salary: Band 4 ($90k -$97k Plus 12% Superannuation)

Key tasks and responsibilities:

• Develop and implement marketing and communications strategies aligned with business objectives.
• Create high-quality branded content and collateral for internal and external audiences.
• Manage digital assets including websites and intranet content to ensure accuracy and relevance.
• Coordinate stakeholder events, e.g. webinars, including planning, communication, execution and evaluation.
• Monitor and report on the performance of marketing and communications activities using analytics.
• Support NPCAP team members in their operational communications and using digital tools.
• Maintain and manage brand assets including graphic design, photography and video production.
• Lead projects that enhance the marketing and communications platforms and processes of the NPCAP team.
• Identify and mitigate risks associated with marketing and communications plans.
• Contribute to the development of communications policies, processes and standards.
• Build and maintain strong relationships with internal teams and external stakeholders.

About you

To be considered for this role, candidates must meet the following selection criteria:

Essential experience and education

• Minimum five years' experience in marketing or communications.
• Demonstrated experience in commissioning end user market research.
• Demonstrated experience in web site or intranet development.
• Proven ability to manage multiple priorities and assignments independently.
• Strong skills in identifying marketing and communication objectives and crafting key messages from complex information.
• High-level writing and content creation skills with close attention to detail.
• Demonstrated experience producing high-quality communications assets including video and graphic design.
• Proficiency in Microsoft 365 and digital marketing tools including CRM and CMS platforms.
• Ability to interpret and apply analytics data to improve communications performance.
• Excellent interpersonal and customer service skills with experience in engaging diverse stakeholders.

Desirable experience

Experience in the health sector and/or information technology.

What we offer

• Enjoy a hybrid work model, combining the flexibility of working from home with access to our state-of-the-art Subiaco office.
• We're dedicated to your growth, with a strong commitment to employee development and professional learning opportunities.
• Take advantage of generous salary packaging, with up to $15,900 for general living expenses and $2,650 for entertainment, tax-free each year.
• Access to an Employee Assistance Program for professional and confidential support when you need it.
• Additional paid parental leave to help balance work and family life.
• Enjoy a gifted paid day off during our Christmas shutdown period.
• Benefit from our $200 annual health and wellbeing reimbursement.
• Unlock thousands of learning opportunities with full access to LinkedIn Learning.
• Study leave options available to support your academic pursuits.
• Option to purchase additional leave for greater work-life balance.
• Access long service leave after 7 years if eligible, with a full 13 weeks available after 10 years of continuous service.

To Apply

Please submit your application by clicking the 'Apply' button.

Your application should include your CV. As part of our recruitment process, you will be invited to complete an online assessment. This assessment consists of interactive questions designed to give us further insight into your experience and approach. It will simulate scenarios that you may encounter in the role.

Applications close 11:59pm Wednesday 24th September 2025.

WAPHA reserves the right to commence shortlisting prior to the advertised close date.

If you have any queries, please email Please note that applications must be submitted via the link provided - applications received by email will not be accepted.

Applicants must hold current, unrestricted working rights in Australia to be eligible for this role. Candidates without valid authorisation to work in Australia will not be considered.

Successful candidates will be required to provide relevant qualifications, along with documentation including a valid visa (if applicable), passport, and National police check upon request.