Social Media

Full-Time | North Sydney | Luxury Bridal, Beauty & Lifestyle Brands

Hybrid - Primarily work in person role.

Airlie&Co is an award-winning wedding hair and makeup team, trusted by couples across Australia for our artistry, professionalism, and ability to make every wedding morning unforgettable. We're passionate about creating looks that last, moments that matter, and experiences that leave our clients feeling confident, radiant, and celebrated.

Now, Airlie&Co is expanding and we're seeking a confident, creative, and strategic Social Media & Marketing Manager to grow and shape the voice of our family of brands:

Airlie&Co award-winning bridal hair & makeup artistry

Glow by Airlie&Co advanced skin clinic & treatments

Groom elevated all-gender grooming and styling services

Chapel Bridal e-commerce destination for bridal accessories

&You Bridal curated bridal retail and lifestyle offering

House of Airlie our new flagship space and event house, opening soon

This is a unique opportunity to take the lead on marketing across multiple luxury, beauty, and lifestyle brands, with a strong focus on social media strategy, content creation, and publicity opportunities.

• Manage and grow our social media presence across Instagram, TikTok, Pinterest, and YouTube
• Plan and execute content calendars, campaigns, and launches
• Produce and direct scroll-stopping social content, both behind and in front of the camera
• Attend and create content at live events, weddings, shoots, and launches
• Run digital marketing initiatives including email, paid ads, and SEO-friendly content
• Secure PR & publicity opportunities across press, partnerships, and influencers
• Work closely with our in-house graphic designer to bring campaigns to life
• Develop creative ideas that elevate brand awareness, engagement, and loyalty

• A social-first marketer with strong skills in content creation and campaign management
• Proven experience in marketing, social media, or publicity (beauty, fashion, or lifestyle a bonus)
• Excellent writing and communication skills. You love shaping stories through brand voice
• Strong organisational skills to manage multiple projects at once
• Passion, creativity, innovation, and attitude valued as highly as experience
• Socially confident, intuitive, and able to direct content with warmth and fun.
• Flexible with hours, including occasional Saturday work for events and content creation
• Must have a current driver's licence and access to a car
• A team player who thrives on creativity, inclusivity and collaboration
• Someone who will shine in a fast-growing, women-led, creative environment
• Sydney Based Candidate

You'll do more than manage marketing, you'll help shape the future of luxury bridal, beauty, and lifestyle. You'll be part of a team that celebrates creativity, inclusivity, and joy every day, while working on projects that inspire and excite. One day you'll be directing content with our creative team and clients in studio, the next attending a shoot or live event. Your ideas will matter here, and as we continue to grow nationally, so will your career, with the potential to step into senior leadership as we expand.

• An attractive salary package + perks (negotiable based on experience)
• A creative studio with professional equipment. lighting, microphones, cameras, and more
• Variety and flexibility, from in-house content to live events, weddings, and launches
• The chance to travel, attend shoots, and create in luxe, inspiring settings
• Direct collaboration with the Founder & Creative Director, where your creative voice truly counts
• A career-defining role in a joyful, trend-driven industry with national growth opportunities

How to Apply

Apply now via Seek with your CV, a cover letter, and (if available) a portfolio of social/content work you're proud of.