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Marketing & Social Media Coordinator

2 weeks ago

Surry Hills, New South Wales, Australia Thomas Hotels Full time $60,000 - $80,000 per year
Marketing & Social Media Coordinator

Full Time | Based in Surry Hills, Sydney

Immediate start available for the right candidate

Thomas Hotels is a growing hospitality group with a diverse portfolio of pubs, bistros, and pub accommodation across Greater Sydney, Newcastle and the Mid North Coast. We are seeking a driven and creative Marketing & Social Media Coordinator to join our newly renovated Surry Hills head office.

This junior-to-intermediate level role is ideal for someone looking to supercharge their career in social media marketing within the hospitality industry. You'll be working closely with the Group Marketing Manager and collaborating across our team and venues to build vibrant, consistent, and engaging digital content that reflects the energy of our pubs and the communities we serve.

About the Role

As Marketing & Social Media Coordinator, you will:

  • Develop and implement engaging social media strategies across key platforms (Instagram, Facebook, Me&U Connect or similar)
  • Support the development of branding and marketing campaigns for new and recently renovated venues
  • Plan and execute promotional content for weekly events, menu launches, seasonal campaigns, functions, and supplier partnerships
  • Create, curate, and publish original photo and video content (on-site and remotely) that reflects each venue's unique identity
  • Work alongside venue teams to generate user-generated content (UGC) and capture in-venue moments
  • Monitor social media performance and engagement, offering insights and recommendations
  • Coordinate email campaigns and assist with digital promotional materials
  • Collaborate with internal teams and external stakeholders to execute marketing plans
  • Be proactive in identifying new opportunities and trends within the hospitality and digital content space
Who You Are

We're looking for someone who is:

  • Passionate about hospitality, food, and pub culture
  • A natural storyteller with a keen eye for detail and a strong visual sense
  • Comfortable working autonomously and getting out to venues as required
  • Confident in a fast-paced, agile environment where priorities may shift
  • A self-starter who takes ownership, follows through, and isn't afraid to roll up their sleeves
  • Up to date with social media trends and able to translate them into localised, venue-specific content
Key Skills & Experience

Essential:

  • 1–2+ years experience in a marketing, content or social media role (in-house or agency)
  • Demonstrated ability to plan and publish social content across Instagram and Facebook
  • Strong copywriting and content ideation skills
  • Basic design skills (Canva or similar)
  • Willingness and flexibility to visit venues across NSW (ad hoc)

Desirable:

  • Experience in the hospitality or events industry
  • Familiarity with tools like Meta Business Suite, email marketing platforms (e.g. Mailchimp), or Me&U Connect
  • Skills in photography/videography and Adobe Creative Suite (Photoshop, Premiere, Lightroom etc.)
  • Driver's licence and access to a vehicle
What We Offer
  • A creative and collaborative environment within a small but dedicated team
  • Hands-on exposure to a broad range of marketing and hospitality functions
  • Autonomy, flexibility, and the opportunity to make real impact
  • A supportive workplace that values curiosity, initiative, and fresh ideas
  • The chance to be part of a dynamic and growing hospitality group