Performance Marketing Lead

2 days ago

Melbourne, Victoria, Australia Target Careers Full time $104,000 - $160,000 per year


Who are we?

At Target, we deliver quality products at prices the whole family will love for longer. We're home to quality pieces, made for you and your life.

With our iconic logo, we are one of the most renowned Australian retail brands and for almost 100 years, we have held a special place in the hearts and minds of Australian families.

We're immensely proud of our history and are looking for people to join us who are as excited by our future as we are.

We're excited to share that our team will be moving to our new Chadstone office in early 2026 This will be a space that brings us together — inspiring creativity, collaboration, and connection as we embark on this exciting new chapter.

Join the team

We have an exciting opportunity for a Performance Marketing Lead to join our team at Target The primary purpose of this role is to maximise paid channel performance and ROAS through data-driven strategies and optimisations, ensuring alignment with business goals.
Lead and mentor a team of performance marketing specialists, supporting their growth, development, and delivery of campaign excellence.


What will you do?

As a Performance Marketing Lead you will: 

Manage budgets, invoicing, and forecast performance, while tracking KPIs to optimise ROAS.Oversee day-to-day performance management, collaborating with external partners and internal stakeholders to deliver resultsOversee execution of campaigns, ensuring consistency and quality across the team.Analyse campaign performance data to identify trends, patterns, and areas for optimisation.Develop regular reports and utilise dashboards to communicate key insights and performance metrics to stakeholders.Conduct A/B tests and multivariate experiments to optimise ad creatives, landing pages, and targeting parameters.Provide strategic recommendations based on data-driven insights to improve overall campaign effectiveness and ROISupport the evolution of the channel mix and performance media strategyDrive the evaluation, understanding and adoption of new digital formats, channels and opportunities including development and communication of test and learn strategies and tacticsDevelop and manage performance marketing budgets, allocating funds effectively across channels and campaigns


What are we looking for? 

5+ years demonstrated experience working in a performance marketing role, preferably within a digital marketing agency, retail company, or similar environmentPrevious people management experience preferred, with the ability to train and support a junior team.Strong project management experience, managing multiple priorities and deadlines in a fast-paced environment.Demonstrated ability to set clear campaign objectives, track KPIs, and deliver measurable results aligned with business goals.Advanced proficiency with Google Ads, SA360, Meta Business Manager, TikTok Ads Manager, Google Analytics and ExcelStrong analytical skills with ability to translate performance data into actionable insightsExperience in campaign invoicing, financial reconciliation, and ensuring compliance with finance policiesStrong capability in budget allocation, pacing, and ROI optimisation

Benefits we'll offer:

Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.Access to our team member discount program which can be used across our company network, including Target, Kmart, Bunnings, and Officeworks.A free OnePass membership offering free delivery across Target and Kmart on eligible product.Access to our benefits program, which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health, with over 60 suppliers.We want you to feel rewarded for your commitment and hard work, that's why there is opportunity for eligible team members to participate in a bonus program.Free onsite parking when you're required to come into the office.We offer inclusive parental leave and ongoing support through our partnership with Circle In for team members of all backgrounds and family circumstances.A dynamic learning and support program. Opportunity to fast-track your career through our Mentor Program as a Mentee or Mentor.Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes.Wesfarmers is Kmart and Target's parent company, and each year, eligible employees can elect to purchase shares through a salary sacrifice arrangement.Great career opportunities across the broader Wesfarmers Group.


A place you can belong 

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected, and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like by emailing 

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