Performance Marketing Manager

About the Company

Born in 2021 with a simple cushion and a big dream, Hommey is revolutionising the homeware industry. We believe that creating an aspirational, top-quality brand doesn't have to break the bank. Our mission? To help you craft a personalised home that truly reflects who you are, without compromising on style or your budget.

At Hommey, we're more than just a homeware company - we're a family dedicated to making ethical, sustainable choices. From reducing waste in our production chain to ensuring high-standard working conditions, we're committed to doing better for our planet and our people.

About the Role

We're seeking an experienced Performance Marketing Manager to own and execute our paid advertising campaigns across Google Ads, Meta, and TikTok. This is a hands-on role perfect for a data-driven marketer who loves the daily challenge of optimising campaigns, testing creative strategies, and driving measurable growth for our home and lifestyle products.

You'll be responsible for the day-to-day management and optimisation of our paid advertising campaigns, working directly within Google Ads, Facebook Ads Manager, and TikTok Ads Manager to maximise performance and ROI. This role combines strategic campaign planning with intensive hands-on execution - you'll spend your days analysing data, adjusting bids, testing audiences, and continuously optimising to scale our online retail business.

Key Responsibilities

Daily Campaign Management

• Execute and optimise paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok on a daily basis
• Monitor campaign performance metrics, adjust bids, budgets, and targeting in real-time
• Conduct A/B testing of ad creative, audiences, landing pages, and campaign structures
• Implement advanced audience targeting and retargeting strategies across all platforms
• Manage campaign budgets and allocation to maximise ROI and achieve acquisition targets

Performance Optimisation

• Analyse campaign data and performance metrics to identify optimisation opportunities
• Create detailed performance reports and insights for stakeholders
• Utilise platform analytics and third-party attribution tools to understand customer journeys
• Implement conversion tracking, pixel management, and attribution measurement
• Stay current with platform algorithm changes, new features, and best practices

Creative & Strategic Input

• Collaborate with creative teams to develop high-performing ad creative and copy
• Provide data-driven insights to inform creative direction and messaging strategies
• Test and iterate on product positioning and promotional strategies across platforms
• Work with product and merchandising teams to highlight key home and lifestyle products
• Support broader marketing initiatives with performance advertising expertise

Reporting & Analysis

• Create comprehensive weekly and monthly performance reports
• Track and analyse customer acquisition costs, lifetime value, and ROAS across channels
• Identify trends and insights to inform future campaign strategies
• Present findings and recommendations to marketing leadership
• Maintain detailed documentation of campaign strategies and learnings

About You

Essential Requirements

• 3-5 years of hands-on experience managing paid advertising campaigns across Google Ads and Meta platforms
• Strong proficiency with TikTok advertising or willingness to learn quickly
• Daily platform experience with campaign setup, optimisation, and troubleshooting
• Advanced Excel/Google Sheets skills for data analysis and reporting
• Experience with attribution and analytics tools (Google Analytics, Facebook Analytics, etc.)
• Understanding of e-commerce metrics including CAC, LTV, ROAS, and conversion optimisation
• Retail or e-commerce background with experience marketing physical products online

Ideal Background

• Experience managing monthly ad spend of $100K+ across multiple platforms
• Background in home goods, lifestyle products, or consumer retail categories
• Familiarity with Shopify or similar e-commerce platforms
• Experience with conversion rate optimisation and landing page testing
• Knowledge of marketing automation and customer segmentation
• Understanding of seasonal retail marketing cycles and promotional strategies

Personal Attributes

• Detail-oriented with strong analytical and problem-solving skills
• Results-driven with a passion for data and performance metrics
• Proactive learner who stays ahead of platform updates and industry trends
• Strong communicator who can translate data into actionable insights
• Self-motivated with excellent time management and organisational skills
• Collaborative team player who works well with cross-functional teams

Why Join Hommey?

• At Hommey, we're building more than a home and lifestyle brand — we're creating a movement defined by comfort, quality, and personalisation
• We believe in what we do. Be part of an ambitious start-up team disrupting the homewares market
• A flexible work culture is at the heart of what we do. We believe in flexibility and surrounding ourselves with passionate individuals who value creativity and teamwork
• We offer Comfort Days: these are five days in addition to A/L accruals.
• We love our community and are customer-centric. We want to create products that make a difference in the lives of our customers
• Performance-based incentives tied to campaign performance and growth targets
• Professional development budget for courses, certifications, and conference attendance
• Access to leading marketing tools and platforms to excel in your role
• Career growth opportunities within our expanding marketing team

Still Reading?

If you're still here, we get the feeling you're our kind of person. But here's the deal — research shows that 60% of women and underrepresented folks may have already decided to step away from applying. Even if you don't tick every box, we'd love for you to say hello. We're all about bringing different perspectives and experiences to the table, because that's what will bring us closer to creating comfort for all.

If you're ready to be part of a team that's redefining homeware, one cushion at a time, we want to hear from you

Join us in our mission to make homes more beautiful, comfortable, and uniquely personal.

Due to the high number of applications we have received, we are unable to provide individual feedback to your application at this early stage of the process. Successful candidates will be contacted for next steps.