Digital Lead

What's the role?

Medium Rare Content Agency are looking for a performance-driven Digital Lead with proven experience creating digital-first content for business and finance brands.

You'll step into a pivotal role in creating, managing, and publishing evergreen and timely digital content and related social content, identifying the most relevant and engaging headlines and hooks that demonstrate sharp thinking and a clear understanding of channel best practices and your audience.

A key part of your role will involve writing—from crafting engaging long-form digital features to producing punchy social posts, email newsletters, and audio scripts. You will ensure content is optimised for each platform and aligned with client objectives.

You will work closely with the Australian Institute of Company Directors (AICD) as the primary digital and social contact, liaising directly to understand their content ecosystem needs and translating them into compelling, high-performing outputs.

You will be responsible for the amplification of existing print and digital content, as well as creating and curating insightful, informative, inspirational, and entertaining social and audio content that is grounded in insight.

You will be the core digital and social stakeholder on this account. As such, the role is both hands-on and strategic.

Responsibilities

• Create, edit, and optimise high-quality digital, social, and email content tailored to AICD's audience.

• Plan, schedule, publish, and report on content performance across multiple platforms.

• Manage and project manage long-form digital content and collaborate with designers on social and video assets.

• Liaise with AICD stakeholders to gather requirements, pitch ideas, and present performance insights.

• Amplify existing content and produce trend-inspired social-first and audio content.

• Stay up-to-date with digital, social, and SEO best practices and provide expert guidance internally.

Who are you?

• 7+ years' experience in digital and social content, ideally in a client, agency, or publisher environment.

• Experienced in creating and amplifying content that balances audience engagement and business objectives.

• Strong understanding of digital platforms, SEO/AEO, and content performance analytics.

• Collaborative yet autonomous, with a solutions-focused 'can do' attitude.

• Creative, analytical, and comfortable leading content projects from concept to execution.

• Confident communicator, able to report on performance and provide actionable insights.

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices) 
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
• Financial wellbeing - Support on making the most of your money
• Perks & discounts - Exclusive offers across a range of products and services
• Giving back - Make a difference to our communities.
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

Who are we?

Medium Rare is Australia's leading content agency. We work with some of the country's most recognisable brands and member organisations to create award-winning content and campaigns across print, digital, social, audio, events and out of home channels.

Our clients include Coles, Qantas, CommBank, Amex, Chartered Accountants Australia & New Zealand, Australian Institute of Company Directors and many more.

We celebrate courageous creativity and take pride in our people, our work and our clients. Medium Rare employs more than 200 people across our Sydney, Melbourne Auckland offices. This full-time role is Sydney-based, working from our Pyrmont office on a hybrid arrangement (three days in the office

What's next?

Apply now or for more information on careers at News Corp Australia visit

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit under the DEI section.

Category:

Commercial Content

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