Senior Marketing Manager, Commercial

Requirements

Join our vibrant team at GWA, where our rich Australian and New Zealand heritage, technical expertise, and innovative drive, combine with our iconic brands to create something truly extraordinary. For over a century, we've been crafting innovative, high-quality products for homes and offices, including market-leading brands like Caroma, Methven and Clark.

Are you a strategic B2B marketer with a flair for customer insight and commercial growth? We're looking for a Senior Marketing Manager – Commercial to lead marketing direction across our key commercial customer channels. Reporting directly to our Group GM, Marketing, and with one direct report, this is a hands-on, pivotal role driving marketing excellence and commercial performance across a diverse B2B landscape—including new commercial, residential, care and plumber segments. You'll craft and deliver strategies that grow availability, visibility and conversion, while elevating the customer experience.

This role can be based at either of our North Sydney or South Melbourne offices.

What you'll be doing:

• Lead marketing plans for major B2B customers and industry partners, turning insights into strategic actions
• Develop playbooks and customer segment value propositions to win across the funnel
• Collaborate with Sales, Category and Marketing teams to deliver customer-led go-to-market strategies
• Own the activation calendar—promotions, digital campaigns, trade events and more
• Guide compelling sales tools and communications via Dynamics 365 and other platforms
• Champion category management, including oversight of our plumber-focused bundles and spares
• Represent the segments that you are accountable for across pricing, NPD, and product lifecycle initiatives
• Track and report outcomes—sales performance, customer engagement, campaign ROI and tender success

What you'll bring:

• 10+ years' experience in B2B marketing or category leadership
• Strong commercial acumen and understanding of customer journeys in trade or commercial sectors
• Essential Microsoft 365 and ability to write campaign content
• Proven success in product, portfolio and campaign management
• Confident working in fast-paced, agile and sales-led environments
• Excellent stakeholder, planning and communication skills
• A degree in Marketing or Commerce, with ongoing professional development

Why join us?
This is a rare opportunity to shape the marketing approach for one of Australia's leading B2B brands. This role can be based at either of our North Sydney or South Melbourne offices, and you'll work with a collaborative, outcomes-driven team that values innovation, customer focus and execution excellence.

About us

At GWA, we're not just a company—we're a supportive community committed to making everyday water experiences extraordinary. Our dedication to water sustainability, customer-first values, and community engagement creates a ripple effect of positive impact, ensuring that our consumers not only enjoy our products, but also contribute to saving millions of litres of water each year.

When you join us, you'll discover a welcoming workplace where safety, collaboration, and inclusivity are the cornerstones of our culture. Every contribution matters, and we provide a supportive environment where you can thrive, learn, and grow, recognising and celebrating performance in diverse and meaningful ways.

We celebrate the unique perspectives and talents that everyone brings with them and foster a culture of care where you feel valued and empowered to succeed. Our cultural pillars—We are One Team, We are Customer Focused, and We Care for Each Other—are more than just words; they're our way of life.

What can you expect from us?

Join us on our journey from Good to Great, where you'll collaborate with inspiring colleagues, engage with iconic brands, and contribute to a business with a legacy of strong growth. Take the first step towards an exciting career and become part of a team that's dedicated to delivering exceptional customer experiences and making a real difference in the world.  We value passion, potential, and a willingness to learn.

Aside from a supportive and collaborative culture where you'll be set up for success and know that you're making a real difference from day one, we'll offer you:

Hybrid working options

• Competitive remuneration and bonus structures
• An immersive onboarding program to set you up for success
• Opportunities to learn and grow through our Learning & Development programs
• 'Great Rewards' program - exclusive access to discounts and cashback rewards at your favourite stores
• 'Bathrooms & More' program - great discounts on a wide range of our products
• Volunteer and Community Service Leave
• Option to purchase additional annual leave
• Opportunity to take advantage of novated leasing options
• Health & Wellbeing Services with 24/7 in app access to medical advice, safety support and mental healthcare for you and your immediate family members.
• Annual flu vaccinations
• Medibank Health Insurance - discounts on corporate cover 

Ready to make your mark? Apply now to lead the way in commercial marketing.

You must be a citizen, permanent resident or hold all the relevant employment visas and other approvals for the location and duration of this position to apply for this role.

Please note that we are not accepting applications from agencies at this time.