Social Media Manager

12 hours ago

Brisbane, Queensland, Australia Dentsu Full time $90,000 - $120,000 per year

Job Description:dentsu creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, dentsu creative is integrated with dentsu's Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.We have a unique opportunity, in partnership with the National Football League (NFL), for someone to join as Social Media Manager and plan/execute the NFL's social media strategy, driving engagement and building local fandom. This role is perfect for someone who lives and breathes digital culture, has a passion for sport (and ideally knowledge of the NFL), understands how social drives fandom, and can manage a client with confidence.The role will be imbedded in our Brisbane office with frequent travel expected to events as well as the NFL's headquarters on the Gold Coast.We'd love to see a body of work / folio attached to your application that showcases your ability.Core responsibilities:Lead the planning and execution of the social content calendar across all NFL ANZ channels, managing both organic and paid publishing while aligning with internal stakeholdersOversee social platforms, engage with audiences, manage community interactions, and stay ahead of emerging trends and platform updatesDevelop compelling, platform-native content including static visuals, short-form videos, and reactive posts. Capture and produce content at local events and activationsTrack campaign performance, deliver actionable insights, and optimize content based on data-driven recommendationsAdapt global NFL content to resonate with regional audiences through culturally relevant language and comms, while maintaining brand consistency and balancing local vs. global contentWork closely with NFL's events, PR, creative, and digital teams to integrate social media into broader campaigns. Support influencer activations and ideation for regional initiativesA bit about you:Proven experience in social media management with a strong passion for sport and growing local fandomGreat understanding of major platforms (Instagram, TikTok, Facebook, LinkedIn, X, YouTube), with strong copywriting, community management, and visual storytelling skills to bootA creative mindset with a passion for storytelling and visual content creation. Proficient in video editing software and creating polished contentConfidence in client-facing roles, presenting strategies and reports, while managing multiple priorities with attention to detailExperience with paid social and analytics tools a plus (Meta Business Suite, Sprout, Hootsuite, Google Analytics)What's in it for you:Working with and learning from high-performing agency talent shining on a national stage; dentsu QLD has been a MFA & B&T Shortlisted Agency for Agency Talent and Culture

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