Pricing and Packaging Manager

About Us:

At Fitness Passport, we're redefining workplace wellbeing by making it easier for employers to support their people and for individuals to access meaningful health benefits. You'll play a key role in shaping how we grow and deliver on this mission through thoughtful, effective pricing strategies that put value at the centre.

This role offers the opportunity to directly impact business growth while working on products that genuinely improve people's lives and wellbeing.

The Role:

We're seeking a strategic and analytical Pricing and Packaging Manager to lead the development of value-driven pricing strategies that support our mission to improve health and wellbeing through accessible, flexible solutions. You will play a key role in shaping how we package and price our products and services, balancing affordability for members, ROI for employers, and sustainability for our business.

Working closely with Product, Sales, and Finance teams, you'll drive the commercial strategy that turns our wellbeing platform into compelling, profitable offerings for employers and their employees.

• Develop pricing strategies across wellbeing offerings including gym access, digital health, mental wellbeing, recovery services, and future product lines
• Build and maintain pricing frameworks that support tiered offerings, value-based pricing, and subscription models
• Design and implement partner and pricing strategies that optimize supply-side facility engagement and demand-side member access.
• Support the overall success of the products by providing deep specialist expertise in pricing and packaging to the product
• Conduct market, competitive, and member insights analysis to inform pricing innovation and optimize perceived value
• Lead experimentation and A/B testing on pricing models, bundles, and promotions to optimize revenue, usage, and member satisfaction
• Monitor performance of pricing initiatives and develop clear reporting frameworks to guide decision-making
• Deploy suitable AI and machine learning solutions based on internal policies to ensure efficient insight generation
• Collaborate cross-functionally with product, network development, sales, and finance teams to align strategies, deliver seamless execution, and maximise commercial impact.

About You:

• 7+ years in pricing, commercial strategy, or growth roles, preferably in wellness, digital health, marketplaces or subscription-based platforms
• Deep understanding of value-based pricing, packaging strategy, and customer segmentation
• Proven ability to use data to model scenarios, develop pricing tests, and measure impact
• Experience working across B2B2C environments, ideally with employer-focused solutions
• Strong technical foundation including proficiency in Excel, SQL and Python & advanced Excel and data analysis
• Experience with testing techniques and statistical analysis
• Understanding of subscription business models and SaaS metrics
• Excellent communication and stakeholder management skills: you can explain pricing logic and business trade-offs clearly
• Collaborative approach to working with Product, Sales, and Finance teams
• Proven track record of driving measurable revenue impact through strategic pricing initiatives
• Expert-level data modelling and quantitative analysis capabilities with proven ability to build complex pricing models and scenario analysis frameworks

What you'll Love:

At Fitness Passport, we're not just about providing access to great gyms and wellness facilities — we've also created a fantastic place to work. Our company values of Collaboration, Growth, Respect, Integrity and Wellbeing define our culture and the principles we use to operate our business.

We don't just talk about wellness – we live it Our BeneFit Passport Rewards Program and values-driven culture support your well-being inside and outside of work.

Here's what's waiting for you:

Your very own Fitness Passport membership – access thousands of fitness facilities because we believe in what we offer

3 paid well-being days per year – because rest and recharge matter

Hybrid & flexible work – our Sydney-based team enjoys three days a week in our new head office

Generous WFH allowance to support our hybrid model

Ongoing wellness perks – think fitness challenges, guest speakers, and more

Paid parental leave to support you and your family

Mental health support through Clear Head & our Employee Assistance Program

Rewards & recognition – Earn Hero Points and get rewarded for your impact

Regular social events to stay connected and celebrate wins

How to Apply:

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We can't wait to meet you