Digital Content Producer

The Role

Are you a talented Content Producer with a passion for storytelling in Aged Care and helping families navigate their care journey? Do you thrive in a hands-on role where you can ideate, collaborate, produce, create, execute and optimise visual & written content that drives impact? Like to work with a collaborative and growing team based on the Gold Coast? Aged Care Decisions is looking for an experienced Digital Content Producer to join our team.

If you are eager to use your skills to make a real difference, you understand the mindset of the Home Care and Aged Care landscape, plus have a proactive attitude, we'd love to hear from you

The Digital Content Producer is responsible for bringing the Aged Care Decisions and Care Decisions brands to life through compelling video, motion graphics, multimedia and written storytelling. This role will plan, film, edit, take photos, copywrite and animate content that educates, inspires, and supports families navigating aged care, while also showcasing the business customer value propositions, driving engagement and elevating brand trust + awareness across digital channels.

Working closely with the marketing function, the client services team and leadership stakeholders, the successful candidate will play a key role in humanising the Aged Care Decisions experience through visual and engaging content, simplifying complex information into plain English and delivering content that resonates emotionally and builds confidence at every step of the care journey.

About Aged Care Decisions

Our mission is to bring comfort to people by empowering them in their home care and aged care experience. That is why we go above and beyond in every aspect of the company to support families on their aged care placement journey.

Aged Care Decisions (ACD) is Australia's largest Aged Care Placement Service. Servicing the whole of Australia, ACD assist families looking to place into Residential Aged Care or In Home Care. Our unique custom-built technology coupled with our dedicated support team allows us to find the best matched facilities based on care needs and preference. Whether the placement timeline is relaxed or urgent, our service can accommodate.

What you will be doing

• Concepting, ideating, scripting, storyboarding, capturing and editing high-quality visual content in line with the Aged Care Decisions content strategy ambitions
• Collaborating with the marketing team to translate briefs into visual engaging stories with impact
• Work cross-functionally to understand content needs from care advisors/client services, customers and digital channels
• Proactively pitching content ideas that support lead generation campaign activity, milestones or community engagement
• Contributing to the ongoing development of a visual content strategy that aligns with brand tone and marketing goals
• Using search engine discoverability best practices to create content that improves search visibility and engagement.
• Publishing, updating and broadcasting content across company websites, social media, Facebook ads, native advertising, database (eDM, SMS & Automations) and more.

Who are you?

• Demonstrated experience as a videographer, content producer and content creator in a commercial or agency setting
• Strong storytelling instincts with the ability to adapt tone and format for different audiences (e.g. families, providers, internal teams)
• Advanced skills in Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, Photoshop, Audition) or equivalent tools
• Experience creating content optimised for social media, web and email platforms
• Ability to self-manage production timelines, prioritise tasks and work across multiple briefs simultaneously
• Strong understanding of video accessibility (e.g. subtitles, contrast, pacing, voiceover)
• High-level English proficiency excellent grammar, communication, and attention to detail are a must.
• A doer who takes ownership of tasks and executes efficiently.
• Strong writing and storytelling skills with the ability to create content that is clear, engaging, impactful and results driven.
• Experience creating and producing content about home care, aged care & disability care in Australia is highly advantageous.
• Familiarity with website content management and publishing through WordPress is advantageous.
• Passionate about helping families navigate the aged care journey.
• Enthusiastic, proactive, and always looking for ways to improve

Join us in empowering families making informed decisions about aged care, while growing your career in a supportive, results-driven team.

How to apply

Please apply through the Apply Link, and include a cover letter and CV addressed to:

Ross Hoier - Head of Marketing

Please indicate why you believe you have a creative, yet easy to understand, approach to producing written content. As part of the application process, we will request examples of your written work.

All final applicants for this position will be asked to provide a National Police Clearance.