Creative Digital Marketing

Digital Marketing and CRM Specialist

Location: Southport, with the flexibility to work from home one day per week. Enjoy a blend of in-office collaboration and remote creativity

Employment Type: Full-Time

Salary: Competitive + Performance-Based Incentives

About Us

Wealth Hub Australia is a dynamic and growing company in Finance & Property Investment. We're dedicated to building meaningful connections with our clients and are looking for a visionary Digital Marketing and CRM Specialist who can elevate our brand presence and client experience through compelling digital content, creative campaigns, and innovative engagement strategies. If you're driven by creativity, have an eye for design, and love crafting memorable client journeys, we want to hear from you

The Role

As our Digital Marketing and CRM Specialist, you'll be the creative force behind our digital brand, developing impactful campaigns, captivating content, and a seamless client journey. You'll bring our brand story to life across platforms, while using data to enhance and fine-tune your creative strategies.

Responsibilities

• Campaign Creation & Storytelling: Craft unique, high-impact campaigns across platforms like Google Ads, Facebook, and Instagram that resonate with our audience and drive engagement.
• Content Development: Design captivating visuals, videos, and posts that highlight our brand's value and engage clients on a personal level.
• Client Journey & Flow Design: Shape a memorable client journey, optimizing each touchpoint to build trust, nurture relationships, and inspire action.
• Email Marketing with a Creative Edge: Develop and send targeted, visually engaging email campaigns using segmentation and A/B testing to enhance resonance with audiences.
• Brand Voice and Digital Identity: Collaborate closely with the team to refine and consistently express our brand voice across all digital channels.
• Upsell and Cross-Sell Strategy: Drive conversions by crafting content that naturally highlights upsell and cross-sell opportunities.
• Insightful Reporting: Leverage insights to guide strategy adjustments, using data as a tool to support creative growth and refine engagement strategies.

Qualifications

• Creative Visionary: Strong background in designing visually appealing, client-focused content that tells a story and drives action.
• Digital Marketing Experience: Proven track record of designing and managing creative campaigns across platforms like Google Ads, Facebook, and Instagram.
• Content Creation Mastery: Skilled in creating engaging visuals, videos, and posts; proficiency in tools like Adobe Creative Suite, Canva, or similar.
• CRM Savvy: Experience with CRM management, ideally with Pipedrive, to enhance and automate creative client touchpoints.
• Alternative CRM Experience: Candidates with HubSpot or any major CRM platform experience will also be considered.
• Analytical Mindset: Familiarity with campaign analytics and reporting to support and refine creative strategies.
• Bonus Skills: Experience with SEO, event planning, and social media engagement is a plus.
• Work Authorisation: Must have Australian work rights to be eligible for this position.

Why Join Us?

• Be a Creative Leader: Have a meaningful impact on shaping our brand and client engagement.
• Flexibility: Enjoy flexible hours and the potential for remote work.
• Performance-Based Rewards: Competitive salary with opportunities for performance-based bonuses.

This version emphasizes creativity, design, storytelling, and a strong brand-building focus, while retaining a foundational level of analytics and data awareness to support and refine creative efforts. It positions the role as primarily creative with analytical skills as a supporting tool, making it more attractive to a candidate who prioritizes creativity in digital marketing.