Digital Marketing Coordinator

Are you a digital storyteller ready to make a real impact?

If you live and breathe social media, love creating scroll-stopping content and want your skills to make a genuine difference in the lives of kids across Queensland, this might just be your dream job

Variety – the Children's Charity of Queensland is on the lookout for a Digital Marketing Coordinator with creative flair, a sharp eye for detail, and a passion for purpose-driven marketing that connects, engages and inspires.

About us:

Variety – the Children's Charity is dedicated to empowering kids who are sick, experiencing disadvantage or living with a disability. Our work allows children to gain mobility, freedom, get out and about in the community, communicate, achieve independence, and increase self-esteem. All children should be able to follow their dreams and reach their potential, no matter what life throws at them. Each year, thousands of children who are sick, experiencing disadvantage or living with a disability, receive support from Variety - the Children's Charity when they need it most.

What we offer:

• A full-time permanent role based at our Bunya office (with free parking on-site)
• Flexible working arrangements (including the potential for reduced weekly hours if full-time doesn't suit the right candidate)
• A fun, supportive, and purpose-led team that celebrates wins together
• Salary packaging benefits to boost your take-home pay
• Opportunities to attend Variety events and see the impact of your work firsthand
• Professional development and creative freedom to grow your skills

About the role:

Reporting to the General Manager, this hands-on role is all about creativity, connection, and community. You'll lead the charge of all things digital, crafting engaging content, growing our online audience, and helping share the incredible stories of the kids and families we support.

You'll also have the opportunity to hit the road to attend and capture Variety's signature motoring events like the Variety Bash, Variety Jet Trek and Variety 4WD Adventure – experiencing the fun and generosity firsthand while creating engaging photo, video and social content that brings these events to life.

From filming and editing a heartwarming impact video, to designing an eye-catching poster that drives event registrations, to scheduling e-newsletters that celebrate the difference our supporters make… no two days will be the same.

Key responsibilities:

• Plan, create and schedule engaging and consistent digital content across social media, websites and e-newsletters
• Capture and share authentic stories through photography, videography and design that reflect Variety's impact and brand voice
• Develop and implement social media strategies to grow engagement and increase supporter reach
• Manage paid social advertising campaigns, including audience targeting, budgeting and performance tracking
• Maintain and update the Variety Queensland websites to ensure accuracy, currency and engagement
• Build, maintain and update the annual Variety Queensland event specific websites to ensure accuracy, currency and engagement
• Produce digital communications and e-newsletters to inform and inspire supporters
• Act as the guardian of the Variety – the Children's Charity brand, ensuring all content and communications are consistent with approved brand guidelines, tone, and visual identity across all platforms
• Collaborate across internal teams to deliver cohesive, high-quality marketing outputs
• Provide support for major fundraising and awareness events, ensuring alignment with organisational messaging and goals
• Ensure compliance with internal policies, external regulations, and the Fundraising Institute of Australia's Code of Conduct

About you:

You are a motivated and creative professional with an understanding of digital communication and a commitment to excellence. You think outside the box, thrive in a fast-paced environment, enjoy storytelling and are passionate about using your skills to make a tangible difference.

You will bring:

• Demonstrated experience in managing social media platforms (Facebook, Instagram, LinkedIn, YouTube)
• Proven skills in content creation, copywriting and graphic design
• Proficiency with design and editing tools such as Adobe Creative Suite or Canva
• Excellent written and verbal communication skills with strong attention to detail
• The ability to plan, prioritise and deliver multiple projects within deadlines
• Analytical thinking and data-driven approach to evaluating campaign performance
• A collaborative and proactive mindset with the ability to work effectively across teams
• Willingness and availability to travel for periods of up to two weeks at a time, up to two or three times per year, to attend and capture major Variety fundraising events such as the Variety Bash, Variety Jet Trek and Variety 4WD Adventure

Experience in the not-for-profit, events or community sector may be an advantage, as will a genuine enthusiasm for Variety's mission and values.

How to apply:

Ready to create content that matters?

Apply via SEEK with your CV and a short cover letter telling us why you'd love to join the Variety - the Children's Charity of Queensland team and how you'll help us make an even bigger impact online.

For any questions or a copy of the position description, contact

We look forward to welcoming a new team member who shares our commitment to a world where every child can thrive, belong and reach their full potential, regardless of disability or circumstance.

Only shortlisted candidates will be contacted.