Content and Community Officer

3 days ago

Southport Queensland, Australia Brand Gold Coast Pty Ltd Full time $60,000 - $80,000 per year

About Brand Gold Coast

The Gold Coast's reputation is one of its most valuable assets. Australians and visitors from around the world know us for our beaches, events, and theme parks. What is the broader story we tell about our city as a place to live, work, invest, study, and visit? And what is the plan to bring it all together? This is an exciting time to join Brand Gold Coast in its start-up phase as we work with 750,000 partners to build a unifying cultural expression and strategy – our place brand.

Brand Gold Coast is the central place branding entity that provides guidance to all Council owned entities and community to establish and maintain a unified Gold Coast identity. Our mission is to use the Gold Coast brand to help everyone build everything.

About the role

The Content and Community Officer will assist the Brand Gold Coast team with the production and execution of story-led social and digital content to build a strong and positive community.

Key responsibilities:

  • Assist with content production, helping to organise timelines, resources, briefs, approvals, releases, and permits to ensure projects run smoothly.

  • Maintain and execute the shared content schedule.

  • Adapt and maintain a team-wide DAM system including naming conventions, metadata, storage, and versioning.

  • Write short-form copy, and shoot and edit mobile content (BTS, micro-interviews, daily-life reels and stories) ensuring a consistent and on-brand tone, look, and feel.

  • Empower creators with caption frameworks, content banks, templates and presets for on-brand, platform-specific content.

  • Schedule and publish content and manage DMs.

  • Help build and maintain a moderation and escalation playbook for social media risks.

  • Support shoots on-set, with call sheets, releases, time-tracking, and people wrangling.

About you:

You are energetic, empathetic, curious, and proactive. You deeply understand and love digital and social media, as it is now and as it will be, and you see the opportunity to tell the Gold Coast story through Gold Coasters. You have hands-on experience with short-form editing, scheduling tools, asset review, and analytics. You thrive in a start-up environment and a small team, and you are curious about the field of place-branding. While you are deeply passionate about what you do, and highly skilled, you don't take yourself too seriously. You like giving, receiving, and implementing constructive feedback. You feel the Gold Coast and you are passionate about making it better, story by story.

You will also have tertiary qualifications (or equivalent) in a marketing, advertising, or communication discipline and a driver's license.

How to apply

If this opportunity excites you and you want to be part of building the Gold Coast brand, please submit your resume and a cover letter outlining why you would be a good fit for the role by 9am Monday 24 November.

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