Head of Marketing

4 days ago

Yatala QLD, Australia Saltycaptain Full time $130,000 - $150,000 per year

Head of Marketing

Head of Marketing – Growth & Paid Media

Salary: $130,000 – $150,000 + Performance Bonus

Location: Gold Coast (Yatala HQ) – Hybrid options available

About Us

SaltyCaptain is one of Australia's fastest-growing adventure & lifestyle brands. From car, boat & 4WD cleaning products to our new camping & outdoor gear, we've built a multi-channel business across e-commerce, retail, and wholesale.

  • Sold across Australia, USA & beyond
  • Stocked in 1,000+ retail doors including BCF, Supercheap Auto, Autobarn, West Marine (USA)
  • Opening our own flagship retail store on the Gold Coast
  • Expanding rapidly with new 4WD, camping, and lifestyle verticals

We're building a disruptive brand that makes adventure and cleaning easy – and we're looking for a marketing leader to take the wheel.

The Role

This is a hands-on leadership role for someone who knows how to scale big brands through paid and performance marketing. You'll be responsible for end-to-end marketing strategy and execution – from paid media to brand campaigns

You'll have the chance to put your stamp on a brand that's already in hyper-growth mode, with serious budgets, global retail backing, and a leadership team that wants marketing at the front of the company.

What You'll Do

  • Own and execute full-funnel marketing strategy
  • Lead paid media across Meta, Google, TikTok (huge spend and serious growth expectations)
  • Work with media buyers and hold them to KPI's
  • Drive brand awareness campaigns across social, influencers, content, and retail activations
  • Partner with creative, retail, and sales teams to deliver omni-channel marketing campaigns
  • Manage reporting, attribution, CAC, ROAS, and growth metrics
  • Be the marketing leader, building a team and systems around you as we scale

About You

  • You've been a Head of Marketing / Marketing Manager in a fast-growing brand (ideally e-commerce, consumer goods, or lifestyle)
  • Deep experience in paid performance marketing (Meta, Google, TikTok) – you know how to scale spend into growth
  • Highly organised, data-driven, and able to balance strategy with execution
  • Strong creative instincts and an ability to translate vision into high-performing campaigns
  • Experience in omni-channel or global businesses is a huge plus
  • Ready to step into a role with ownership, autonomy, and impact

Why Join SaltyCaptain

  • Competitive salary: $130K–$150K + bonus potential
  • Work with a founder-led team that moves fast and backs big ideas
  • Be at the heart of a brand that's breaking into new categories and markets
  • Real opportunity to grow into CMO-level leadership as we expand globally
  • Fun, adventurous culture

Job Type: Full-time

Pay: $130,000.00 – $150,000.00 per year

Work Location: In person

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