Senior Marketing Manager

11 hours ago

Sydney, New South Wales, Australia Keegan Adams Recruitment Full time $104,000 - $199,000 per year

Company

Our long-standing client of 12 years, a global SaaS FinTech and MarTech leader
renowned for its financial, business, and marketing technology solutions, is seeking a
Senior Marketing Manager
to lead their
Account-Based Marketing (ABM) program
for the accountants' channel. With a reputation for exceptional workplace culture and regular recognition as one of the best places to work, this is an opportunity to join a forward-thinking company where your expertise will make a tangible impact.

Role Overview

As the
Senior Marketing Manager, you will take ownership of the ABM program
- working closely with sales, marketing, and customer success teams to design and deliver highly targeted campaigns. Your strategies will shape how key accounts engage with the brand, influencing the buying journey and driving measurable growth.

Key Responsibilities

  • Develop and implement a tailored ABM strategy for the accountant segment.
  • Design and execute data-driven campaigns, content, and promotions to engage priority accounts.
  • Partner with design, content, product, and analytics teams to deliver impactful initiatives.
  • Use inbound and outbound tactics (including paid media, LinkedIn Ads, and Google Ads) to drive lead generation.
  • Manage client engagement platforms, including email automation tools, to nurture accounts from prospect through to opportunity.
  • Champion the use of MarTech solutions (CRM, automation, analytics, personalisation platforms) to optimise campaign performance and reporting.

About You

  • 7+ years of experience
    in a Senior Marketing capacity with a focus on
    Account-Based and/or Partner Marketing
    .
  • Must have proven
    B2B Digital and Channel Marketing expertise
    .
  • Strong track record of
    driving consistent revenue growth
    through high-touch, targeted programs.
  • Thorough understanding of
    B2B performance channels
    , including
    Google Ads
    and
    LinkedIn Ads
    .
  • Highly
    data-savvy
    , with the ability to apply market analysis and sales audience segmentation tools.

Benefits

  • Competitive package:
    up to $199,000 (paid on a daily rate $686 + Super).
  • Contractor Perks:
    Paid public holidays, wellbeing days and 1x week off between Christmas and New Year.
  • Hybrid model:
    3 days onsite, 2 days WFH.
  • Join a global, growing organisation consistently recognised as a top workplace.
  • Work alongside some of the best in the industry in a collaborative, high-performing environment.

Apply now for an immediate interview.

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