Digital Marketing Executive

About the role

We are on the hunt for a digitally-savvy Digital Marketing Executive to join the growing marketing team at Hawke's Brewing.

This full-time role is based at our Brewery HQ in Marrickville, NSW, and plays a crucial role in driving digital growth across our wholesale, DTC and hospitality businesses.

We're a lean, fast-moving team - so we're looking for someone who thrives wearing multiple digital hats. You will need to be confident managing everything from paid ads to EDM automation, influencer campaigns, e-commerce optimisation, content planning and performance. If you love variety, autonomy, and making a tangible impact, you'll fit right in. This is a fast-paced role that offers great exposure to both wholesale and hospitality businesses - a hands-on opportunity for career development through exposure to all areas of marketing and business building.

What you'll be doing

• Own the execution of digital marketing campaigns across social, search and email, with a strong focus on performance and brand impact
• Build and execute email marketing campaigns via Klaviyo, including automations, segmentation and performance reporting
• Manage the Hawke's e-commerce platform (Shopify) and DTC sales channel, ensuring optimal UX, SEO and promotional execution
• Analyse digital performance, customer behaviour and campaign impact to drive ongoing growth
• Lead the creation of social media content calendars and oversee content performance
• Work closely with sales and brand teams to align marketing activations with wider business goals
• Support sponsorships, brand partnerships and event activations (some weekend work required)
• Collaborate with external agency partners to deliver effective paid media, content and creative campaigns
• Monitor and manage Google Reviews and feedback where necessary
• Ad-hoc marketing requests where required

What we're looking for

• A few years' experience in a digital marketing role, ideally agency-side or within FMCG
• Proven hands-on experience with SEO, Google Ads, Meta Ads and Klaviyo (or similar email platforms)
• Strong reporting and analytical skills – you're comfortable connecting marketing activity with sales growth
• E-commerce experience with Shopify or similar platforms
• A true generalist mindset - you've worked across multiple digital functions and aren't afraid to jump between channels, platforms and tools as needed
• Comfortable operating in a small team where autonomy, accountability and flexibility are key
• Excellent stakeholder management and project coordination skills
• Creative thinking with a data-driven mindset
• Passion for consumer insights and brand storytelling
• Experience in FMCG will be highly regarded

What we offer

At Hawke's Brewing, we pride ourselves on our vibrant and collaborative culture. You'll have the opportunity to work alongside a talented and highly driven team and enjoy competitive remuneration, regular team-building events and great discounts on Hawke's Brewing and the Bob Hawke Beer and Leisure Centre.

About us

Hawke's Brewing Co. is an independent and Aussie-owned beer company, co-founded by two mates and former Australian Prime Minister, the late Bob Hawke. Established in 2017, Hawke's has won its fair share of awards (after all, novelty factor only gets you so far), with all beers brewed and packaged at our brewery in Marrickville.

Within the Marrickville site lies The Bob Hawke Beer & Leisure Centre and Lucky Prawn Chinese Restaurant which, since opening in 2022, has become the most awarded brewery-owned venue experience in Australia. And whether it's Bob Hawke pouring the first schooner of Hawke's Lager, or The Beer & Leisure Centre hosting some of the nation's most loved celebrities (and the odd prime minister), Hawke's has consistently drawn the interest of the nation's media, earning it more coverage than any indie beer brand in the country.

Working at Hawke's goes beyond having "just another job". Our team works hard to foster a company culture built on the community-centric values of Bob Hawke – generosity, inclusivity, ambition, authenticity, and good honest hard work. These company values continue to drive his legacy, as we look to build an iconic, national beer brand that brings Australians together over award-winning beers and nostalgia-soaked hospitality experiences.

Ready to apply now?

If you're ready to pour your skills into a role you'll love, please submit your CV along with a Cover Letter addressing your experience with the below:

• The Meta business suite and creating full funnel Meta ads
• Performance ad management
• Planning and managing social media accounts
• E-commerce platforms such as Shopify

Your responses will help us understand your experience and how you can contribute to the Hawke's Brewing Co. team.

Hawkes Brewing is committed to diversity, inclusion, and workplace flexibility. We welcome applications from all members of our community and strive to provide equitable access to opportunities. If you require any adjustments during the recruitment process, let us know—we're here to support you.