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Senior Brand Manager

2 weeks ago

Chatswood, Australia PepsiCo Full time $100,000 - $120,000 per year
Overview: Work for a global FMCG company with some of the world's most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported. At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we'll make a positive impact for good. Because when we Dare for Better, we can smile at what's next. For our careers, families, communities and the planet.
To continue our success, we currently have an exciting opportunity for a Senior Brand Manager to join our Marketing team, managing the Smith's portfolio. As Senior Brand Manager for Smith's, you'll take the lead on shaping the future of one of Australia's most iconic snack brands.
Reporting to the Senior Marketing Manager, you'll drive end-to-end brand strategy, communications, and innovation – bringing bold ideas to life across the full marketing mix. You'll also lead and mentor a Brand Manager, while playing a key strategic role across the broader Smith's team
For you:
  • Competitive benefits package:
    • 12% annual bonus
    • 20k car allowance p.a.
    • Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio
    • Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase/cash out)
    • Lease Plan
  • Health & Wellness programs:
    • Discounted private health insurance
    • Financial coaching
    • Counselling sessions
    • Flu vaccinations
    • Skin checks
  • Professional development programs
  • Global career opportunities
Responsibilities:
  • Brand Growth: Lead strategic planning and execution to drive volume, revenue, share, and brand equity using consumer and market insights.
  • Innovation: Deliver consumer-led product and packaging innovations through cross-functional collaboration and robust launch planning.
  • Campaigns & Activation: Develop and execute insight-driven, media-optimized campaigns with clear KPIs and post-launch evaluation.
  • Partnerships: Manage agency, supplier, and global brand relationships to ensure aligned, agile execution and local brand impact.
  • Team Leadership: Coach and guide the brand team, fostering a high-performance, growth-oriented culture.
Qualifications: About you:
  • Brand Leadership & FMCG Expertise: Proven experience at Senior Brand Manager level, ideally in FMCG, with a track record of managing complex brand portfolios and leading cross-functional teams. Ideally 6+ years in Marketing.
  • Strategic & Analytical Thinking: Strong ability to translate insights into actionable brand strategies, supported by sharp analytical skills to interpret consumer and market data.
  • Campaign & Innovation Delivery: Demonstrated success in developing and executing ATL campaigns, media planning, consumer testing, and driving product innovation from concept to launch.
  • Project & Stakeholder Management: Excellent planning, organisational, and communication skills to manage multiple initiatives and influence stakeholders at all levels.
  • Creative & People Leadership: Skilled in creative development and agency collaboration, with experience coaching direct reports and fostering agile, high-performing teams.

About us: Join us and work with iconic brands like Doritos, Gatorade, Pepsi Max, Smith's Chips, Red Rock Deli, Twisties, Quaker Oats, and Bluebird NZ.
  • Recognised as a Top Employer in Australia and New Zealand for the past 4 years
  • Family Friendly Certification (AU)
  • Australian Disability Network Member
PepsiCo is dedicated to sustainability with initiatives like EV chargers, net-zero energy efficiency, hydro trucks, and net-zero water usage. We foster innovation and empower employees to make a meaningful impact through Pep+ (PepsiCo Positive). Join us to shape the future of food and beverages with a focus on sustainability.


PepsiCo's hiring process:

  • Submit your application
  • Interview(s) and skills evaluation
  • Online Assessment process
  • Background checks

If you require reasonable adjustments at any stage of the application or interview process, please let us know. In applying for this position, you consent to your personal information being provided to PepsiCo for use in accordance with PepsiCo's Privacy Policy which can be found at the bottom of the page on PepsiCo's website