Digital Performance Manager

Hi. We're OFX, is a leading financial operations company providing businesses and accounting firms with real-time financial control and visibility to do business anywhere in the world. With an innovative platform and 24/7 human support, OFX automates and simplifies doing business across borders, reducing risk and eliminating routine operational tasks. Offering global business accounts, payments to 180 countries in 30+ currencies and currency risk management solutions to simplify global payments. OFX further enhances business operations by providing corporate cards with spend management, bill payments, vendor management, and integrations with popular accounting and HRIS software, to help achieve better business solutions so accounting firms and businesses thrive.

Headquartered in Sydney, Australia, with offices globally, in the United States, Canada, United Kingdom, Ireland, New Zealand, Singapore and Hong Kong. OFX has been a trusted innovator in global money movement for over 25 years.

Purpose of your role

We're undergoing a transformative journey at OFX, refocusing our digital marketing and website to better cater to B2B needs. In this pivotal role, you will work closely with our product marketing, content and commercial teams as well as our Digital Centre of Excellence. We're looking for a strategic and hands-on B2B Digital Marketer to support OFX's growth effort.

You'll work across the full marketing motion from B2B segmentation and funnel optimisation to campaign execution, delivering strategies that strengthen our online presence, increase website traffic, and drive new client growth through lead generation and sign-ups.

This is a high-impact opportunity for someone who thrives in fast-paced environments, has a strong point of view, and is eager to help businesses and accounting firms grow.

What you do

Reporting to a Senior Digital Marketing Manager, you will support the delivery of the digital channel strategy across the global markets and multiple platforms, to execute high-performing B2B channel strategies. This entails providing direction and oversight in implementing digital campaigns across various channels such as display marketing, programmatic buying, paid social, remarketing, ABM, and analytical reporting.

You will be responsible for managing campaign budgets to overall efficiency targets and ensuring campaigns translate to a positive ROI in the short term, but more importantly, deliver long-term business growth.

You will partner with the commercial teams on pipeline opportunities and report out frequently on funnel performance and opportunities. You will be responsible for transforming our organisation into a first-party data-driven business, utilising cloud technology to streamline marketing strategies through adtech platforms. This shift is essential for our future, particularly as the digital marketing landscape moves toward a privacy-first approach.

Responsibilities include, but not limited to:

• Design and execute a digital channel strategy (display, programmatic, video, social, search) tailored for finance professionals and accountants to drive engagement, conversions, CPA efficiency, and revenue growth.
• Develop and implement targeted account segmentation and personalisation strategies by customising campaigns for finance professionals and accountants across different account tiers (1:1, 1:few, 1:many). Leverage intent data and ICP insights to tailor messaging and offers for maximum relevance and impact.
• Plan and launch multi-channel ABM campaigns across paid media, content syndication, and web personalisation, collaborating with designers, copywriters, and developers to create compelling campaign assets.
• Design ABM-focused email workflows using marketing automation tools, segmenting lists to engage key stakeholders effectively.
• Implement the first-party data strategy by collaborating with internal teams and external agencies to operationalise and analyse data, driving performance, customer engagement, and revenue.
• Advocate for tracking discipline across all marketing campaigns to ensure accuracy and reporting transparency.
• Maintain adherence to ad fraud protection software across all digital platforms and campaigns.
• Refine and enhance automation of "cloud-to-marketing" integrations from the data warehouse to various AdTech and MarTech platforms in collaboration with internal and external teams.
• Manage the digital marketing budget in alignment with the overall strategy, continuously reallocating spend based on performance and acquisition channels.
• Use operational and analytical data to report on and analyse the effectiveness and performance of marketing campaigns against KPIs.
• Participate in all commercial pipeline meetings, reporting on funnel targets. Work collaboratively with regional marketing team members across demand generation, content creation, partnerships, customer marketing, and product marketing to align efforts with business goals and KPIs.
• Collaborate with content and creative marketing teams to develop best-practice creative formats aligned with brand messaging, ICP, and campaign performance goals.
• Partner closely with the digital and website team to ensure optimal performance for paid search marketing and other paid media channels.
• Work closely with internal digital teams and external agency partners to align on strategy, execution, and performance, minimising overlap and ensuring operational efficiency across all digital marketing initiatives.

How you will engage with stakeholders

Close stakeholder engagement will be key to success in this role. Examples include, but are not limited to:

• Manage the regional commercial team and Head of Marketing NA as your primary stakeholders.
• Maintain close working relationships with marketing and commercial teams locally and globally to ensure alignment and understand how individual activities may impact digital marketing and account-based marketing campaigns.
• Collaborate with global website and digital teams to scope and define any improvements to the website and user journey you identify.
• Partner with the Senior Digital Marketing Manager to:
  • Forecast and track monthly budgets and performance targets by geography against overall budgets and goals.
  • Raise issues and obstacles that may block the delivery of initiatives.
  • Align on high-level priorities and direction as they evolve, or as gray areas and conflicting interests arise.

What you bring

• Relevant bachelor's degree or higher.
• At least 5 years of digital marketing and account-based marketing experience.
• Expertise in account-based marketing (ABM) and sales enablement platforms such as 6sense, Demandbase, Seismic, TechTarget, and Madison Logic to drive targeted engagement is essential.
• Proficiency with Google Marketing Platform Suite and related tools (DV360, Campaign Manager, SA360, Google Ads, YouTube) for end-to-end campaign management and optimisation is essential.
• Proficient in leveraging social media platforms, including LinkedIn, Facebook, and Twitter, to enhance brand presence and effectively engage target audiences.
• Experience with Salesforce to manage campaign execution, track performance, and ensure seamless integration with marketing automation and CRM workflows.
• Skilled in using technical analytics tools like GA4 to derive actionable insights and develop data-driven marketing strategies that optimise campaign performance and customer engagement.
• Experience creating comprehensive marketing dashboards with Google Looker or similar platforms, enabling clear data visualisation and performance tracking.
• Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word) and Google Workspace (Sheets, Slides, Docs) to support effective communication and presentation of marketing strategies and results.
• Familiarity with Google Cloud Platform, particularly BigQuery and SQL, is a plus but not required.
• Proven experience in B2B digital marketing, including developing and executing strategies to drive business growth and enhance client engagement, while ensuring alignment with agency partners to maintain high performance across digital channels.
• Strong collaboration skills, with experience working with agencies to ensure clear role delineation, minimise execution overlap, and drive efficiency in digital marketing initiatives.
• Exceptional oral and written communication skills for effective collaboration with stakeholders and team members.
• A proactive, results-driven mindset with a passion for digital marketing and staying ahead of industry trends.
• Demonstrated ability to work independently and adapt in fast-paced environments, showing initiative and a commitment to continuous learning.
• Strong attention to detail and the ability to prioritise tasks based on business impact, ensuring optimal resource allocation and project execution.
• Experience in fintech, foreign exchange, financial products, financial services, or SaaS is highly desirable.

What it's like working at OFX

We're OFXers because we want to make a difference. We see challenges as opportunities and we're not afraid to roll up our sleeves to get stuff done. We're committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

• Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
• Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
• Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers' effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
• Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it's a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome
• Benefits that mean something. We offer a range of fantastic benefits, including primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you'll feel well-supported at OFX.
• A great work environment. Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.

At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at [email protected].

We encourage you to apply if this role aligns with your career aspirations.